Archive for the 'Marketing' Category

New Firefox Logo style guide

John Slater and Tara Shahain have been working on developing a new and improved style guide for the Firefox logo, with the aim of refining existing guidelines and communicating those out to the widest possible audience (previous coverage: Defining Firefox logo style, and Firefox logo style guide progress update).

Last Friday, John announced that the new style guide has been released. “Our hope is that this guide will answer many of the commonly asked questions about how (and how not) to use the logo. We’ve also included a section where people can donload the various configurations so there won’t be any confusion about what the official versions are. [W]e’re calling this style guide a beta launch for now because we want to make sure the community at large has a chance to review and weigh in before we officially declare it final. So, if you have any questions, thoughts or comments please let me or Tara know, or post your feedback on the Spread Firefox discussion page.” For full details, see the complete post on John’s weblog.

Branding, Marketing, Mozilla

Help design the new SUMO logo

The support.mozilla.com (a.k.a. SUMO) project has been underway for over a year now, and has become an amazing community-powered support channel impacting millions of Firefox users around the world. The SUMO team has been working on envisioning the future of SUMO, conceptualizing the service’s evolution as it grows both in scope and participation. As part of this evolution, Tara Shahain and David Tenser hope to develop a strong visual identity for the project that encompasses SUMO and its ongoing mission. Part of this involves creating a new logo for the project, but they need your help. “More specifically, we need your help in brainstorming ideas around the design concept and how best to represent SUMO visually. In the past SUMO has dedicated its resources to Firefox and is there for primarily known as ‘Firefox Support’. But as David notes in his blog, SUMO aspires to be much more…” To learn more about the project and find out how to participate in the logo design process, see Tara’s weblog post.

Marketing, SUMO

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