Temple Run scored big in freemium

rpiovesan

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We know that freemium is the business model that is taking off for apps. Here is Eric Johnson of Temple Run explaining how it worked for him:

Most people don’t know that [Temple Run started as a premium game.] They think of it as a free game, but that’s how we launched it, because we had never done freemium before. If you’ve spent five months of your life working on something, it’s kind of a scary proposition to put it out there for free. [After we made it free], it snowballed into this viral hit and the in-app purchases way exceeded what we would have made from the paid game.

 

Co-Creator Never Expected Temple Run to Become “Worldwide Phenomenon” – Eric Johnson – Mobile – AllThingsD.

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