LINE Lands on Firefox Marketplace

Scott DeVaney

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LINE's ridiculously adorable character lineup.

LINE’s ridiculously adorable character lineup.

Since its debut in the summer of 2011, LINE has found a formula for success in the very crowded field of messaging apps. In less than three years, LINE has attracted over 340 million users in 230 countries.

What’s the trick? LINE has struck upon a brilliant balance of easy-to-use messaging services—free phone and video calls, group chat, buddy lists, “Shake It!” feature to add friends, and more—along with a catalog of great social games and sticker packs featuring original and unbearably cute characters.

It’s ironic then, to say the least, that an app associated with such fun characters and positive social activities started under a most inauspicious beginning—in the aftermath of the Japan’s devastating Tohoku earthquake and tsunami in March 2011. The disaster knocked out significant portions of Japan’s communications infrastructure. The need for a reliable, internet-based communication system became instantly critical. In response, Japanese engineers from the Naver Corporation (formerly known as NHN Japan Corporation) rapidly developed LINE and debuted it just three months later.

And now LINE is available to Firefox OS users. The initial version of LINE on Firefox OS includes 1:1 messaging, group chat, photo sharing, and a scaled down sticker pack. LINE plans to continue to develop and expand its feature set for Firefox OS users over time. Check it out today and let us know what you think!

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