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  1. Gervase Markham wrote on ::

    I don’t have much on this; only a staff meeting agenda which has the NYT ad as a discussion item, and says:

    “- Challenge to fit all the names legibly on one page
    - May end up taking out two ads in successive weeks
    - A double-page ad is ridiculously expensive
    - Ad may (co-incidentally) run around the time of 10M downloads”

    The ad did end up being double-page, run only in a single week., but I believe (although have no evidence) that we got some kind of non-profit rate or discount. Quite a few core Mozillians aren’t in it. I didn’t submit my name because I thought it was a thing for Americans (it wasn’t clear at the time quite how iconic it would become). Mitchell’s not in it either.

    Relevant NYT article: http://www.nytimes.com/2004/11/15/technology/15browser.html?ex=1258261200&en=012c4675cd53ba55&ei=5090&partner=rs&_r=0

    Searching for this also showed me an email from a guy, Ethan Dicks, who hosted a Firefox 1.0 Launch Party at the South Pole. Mozilla Antarctica has a long history :-)