Firefox 3 downloaded by 11.3% of Japanese internet population

Ken at WhatJapanThinks.com has a nice English translation of a survey of 330 people I saw earlier today on japan.internet.com: Firefox 3 downloaded by 11.3% of Japanese internet population.
Firefox 3 リリース初日に全体の5.5%が、19日以降は5.8%がダウンロード」。

The good news is that over 11% of Japanese people who are online have downloaded Firefox 3. This is a great credit to the product and all of the developers and community members, testers, and localizers who made Firefox 3 a great release. It also reflects well on the press efforts that Mozilla made in order to get the word out, be it the Guiness World Record Download Day attempt at SpreadFirefox.com, or the efforts that Mozilla Japan made to get the press and bloggers to write about Firefox 3, a sample of which is captured at Mozilla Japan’s press coverage page.

The bad news is, and I’ll quote Ken here:

However, 70.3% were unaware of the release, but after being informed of it through this survey, just another 6.9% wanted to download it, but 62.9% didn’t know, suggesting that there is quite a significantly proportion of Japanese internet users who are ignorant of Firefox’s existence.

Japan’s market share of Firefox is higher than anywhere else in Asia, but we’re still lagging far behind in comparison to Europe (where my colleague Jane Finette shares that the most recent numbers from Xitimonitor.com say that 34% of Europeans are using Firefox) or the US, where Firefox is closing on 20% market share (NetApplications).

In the first 5 months of 2008 we’ve seen very good growth in Japan, which is heartening to see, but we clearly have a lot more to do to make people aware that there is choice in browsers and that Firefox 3 is the faster, safer choice.  There’s still a lot of work to be done.

2 Responses to Firefox 3 downloaded by 11.3% of Japanese internet population

  1. “70.3% were unaware of the release, but after being informed of it through this survey, just another 6.9% wanted to download it, but 62.9% didn’t know”

    Didn’t know what? After being informed of the existence of a new Firefox release, they didn’t know if they wanted it, or still didn’t know what Firefox was?

  2. > Didn’t know what? After being informed of the existence of a new Firefox
    > release, they didn’t know if they wanted it, or still didn’t know what
    > Firefox was?

    Still didn’t know if they wanted to download it.

    I have this theory that defaults are more respected in Japan. I don’t have data to back this idea up yet but it’s something that I think is driven by culture.