As some of you saw on the Foxkeh blog and the Mozilla blog, the Japan team has launched a new promotional campaign called Discover Shiretoko in collaboration with the non-profit Shiretoko Nature Foundation of Hokkaido, Japan.
The Discover Shiretoko site itself showcases four stories which show how both Shiretoko (the UNESCO World Heritage Site in Japan) and Shiretoko (the code-name for Firefox 3.5) have a number of commonalities and, as my colleague William Quiviger said more eloquently than I did,
“aims not only to inform the public about the philosophy, mission and activities of Shiretoko Nature Foundation and Mozilla, but also to make clear that the power of many can change our environment’s future.”
Please visit the site to see the stories about Firefox and Shiretoko.
To promote this collaboration between Mozilla and the Shiretoko Nature Foundation, we worked with the Yasuaki Kakehi Laboratory, of Keio University to create interFORest, a site where participants can receive a banner to promote Firefox and Shiretoko on their own websites and blogs as well as see the other promoters. (Those of you who are keen will note that we worked with Dr. Kakehi’s team last summer to promote Firefox 3.0 as well.)
The interFORest site is pretty interesting so I wanted to point out a number of features of the site that are described on the about interFORest page but that might not jump out at you immediately unless you knew to look for the features.
On the home page of the interFORest site (see image above, also known as “Bird’s Eye View”, it shows a virtual map of the Shiretoko peninsula of Hokkaido, Japan):
Click through to any tree to get to the “Close up view“:
Then click on the tree again:
Also we’ve made a point to build the interFORest site with web standard technologies, specifically Canvas, which is currently unavailable in Internet Explorer. If you visit a site that is hosting a Discover Shiretoko banner with IE, you get a sad Foxkeh who hopes you will visit with a browser that supports Canvas, which would be Firefox, Safari or Chrome.
We’ve already seen a number of Japanese Internet media sites pick up the story:
In addition to these Japanese media, in the first 24 hours since the launch of this campaign, we’ve had over 500 sites join our promotion, which is wonderful.
This promotion runs through August 31, 2009 but may be extended if the community deems it important to do so.