Follow us on Twitter
Blake Cutler
We’re sharing statistics, data visualizations, and other insights regarding how people use Firefox and the Internet. Follow us @mozmetrics.
Posts by Blake Cutler
Visualizing Firefox 4 Beta Usage
Blake Cutler
Last July, we presented initial analysis from our first comprehensive user interface (UI) study through an interactive, web-based heatmap. Many findings aligned with our expectations, but there were a few surprises. For example, only 12% of users clicked on the … Continue reading
Firefox & Page Load Speed – Part II
Blake Cutler
Let’s start with the punchline: By making a few minor tweaks to our top landing pages, we can drive an additional 60,000,000 Firefox downloads per year. 60 million is a big number, so let’s add a little context. Looking back … Continue reading
Firefox & Page Load Speed – Part I
Blake Cutler
With our last experiment, we found that a simplified download page drove conversions up 2.3%. We hypothesized that much of this improvement was due to improved page load speed. Today, we’ll test this theory — answering not just whether speed … Continue reading
Addition by Subtraction
Blake Cutler
With our first multivariate test, we set out to answer a simple question: which design elements drive downloads on the IE landing page? We didn’t know which elements were most effective, but expected each would help persuade visitors to ditch … Continue reading
Website Optimization Update
Blake Cutler
While it’s seemingly been quiet on the website optimization front, we’ve been very busy behind the scenes. Over the last few months, Laura Mesa has coordinated the design of 5 A/B tests that we’re now in the process of implementing … Continue reading
Better Crash Trending – A Test Pilot Proposal
Blake Cutler
Summary: (Total Crashes)/(Active Daily Users) is a low resolution metric for crash trending. We can improve Firefox’s stability for more users if we understand the distribution of crashes. Over the last few months, improving Firefox’s stability has become a top … Continue reading
How Users Open New Empty Tabs
Blake Cutler
Summary: In a survey of 966 visitors to the Update page, 47.8% open new empty tabs from the new tab button, 30.4% from the file menu, and 21.8% from a keyboard shortcut. In addition to running A/B and multivariate tests, … Continue reading
The Long Tail of Firefox Use
Blake Cutler
Now that we’ve reviewed our growth in 2009, you may wonder which countries added the most Firefox users. Are a handful of countries with high Internet populations responsible for Firefox’s growth? Or does our growth primarily come from countries with … Continue reading
40% Firefox Growth in 2009
Blake Cutler
2009 wraps up another year of terrific Firefox growth! Roughly keeping pace with previous years, Firefox grew 40% worldwide. Two regions in particular continued adopting Firefox at a breakneck pace — South America (64%) and Asia (73%). Most of the … Continue reading