Well hello there savvy web user. We wanted to take a moment to tell you about the new home of the User Advocacy blog. I’m sure you are probably thinking to yourself, “What the heck is User Advocacy?” Great question!
At the most basic, as a part of the greater User Success organization, the User Advocacy team talks to Firefox Users from around the world to figure out what we can do to make our products and services better. In fact, we’ve probably spoken already. Have you ever been to Input, posted on the SUMO forums, or answered one of our about:home surveys? Yep, that’s us. A more eloquent way of describing what we do is:
At Mozilla, our brand promise is a single statement that captures the essence of our experience. It is the internal compass we use to guide the development of our brand. This is not an ad. This is not a tagline. This is our promise to our users. It’s that simple. Firefox answers to no one but you.
The User Advocacy Team ensures that we never forget this promise to our users. UA is the conduit for the true voice of the user, ensuring that they are heard at all levels of the organization. We distill information gained through user feedback from our various communication channels, then we turn these insights into actions. As a team, we always deliver on our brand promise.
If that sounds like interesting and meaningful work to you, please stop by to see what we’ve been up to!