Diane Loviglio
Rebecca Weiss, one of our metric team members and and a PhD candidate at Stanford, gave a fantastic talk about how to write surveys. Writing surveys seems simple because of all the free online tools that exist, but writing one … Continue reading
Diane Loviglio
Written with Cori Schauer. This is the 4th post in our 5-part series on the field research in Brazil. Read the introductory post, the post about money strategies in Brazil and the post on where people get their phones. Phone … Continue reading
Diane Loviglio
Written with Cori Schauer. Shortly after doing some secondary research and talking to people who had lived in Brazil, we realized that the way we, Americans, think about money and making purchasing decisions, were a little different than Brazilians in … Continue reading
Diane Loviglio
More often than not people equate user research with focus groups, but most user researchers I know have never run a focus group. Focus groups are more of a market research tool. A user researchers’ favorite tool is the one-on-one … Continue reading
Diane Loviglio
This is a guest post from a community member, Arun Martin. Arun is a usability analyst from India who explores new ways to help users reach their goals. Prior to usability, he had worked in technical support and technical writing roles. … Continue reading