Diane Loviglio
More often than not people equate user research with focus groups, but most user researchers I know have never run a focus group. Focus groups are more of a market research tool. A user researchers’ favorite tool is the one-on-one … Continue reading
Diane Loviglio
Stephanie Rosenbaum, principal from TecEd, came to talk to us two weeks ago about a new technique they used to uncover user behaviors for a client’s project. She asked us, “What would you do if you had two weeks to … Continue reading
Diane Loviglio
When we got back from our last set of home visits, we wanted to keep our user’s names private, but still refer to them as real people. We used BabyNameVoyager to find a pseudonym for our participants. I learned this … Continue reading
Diane Loviglio
We wanted to do some usability testing on an iPad app. A simple task for any user experience researcher. But one of the front-end engineers works out of his home in England, the lead designer works from our Toronto office, … Continue reading
Diane Loviglio
We’re starting another research study this week. We’re interviewing 8 users in their homes, for 90 minutes each, to understand how people define their online life. It’s purposely broad as we’re trying to learn more about how people discover and … Continue reading