Comments on: Email Unsubscribe Links

By: Jonson

Jonson — Fri, 02 Sep 2011 10:46:09 +0000

Valuable post about the Email Unsubscribe Links . I really appreciate you to this Post. Keep continue in future also.

By: Gregory Koberger

Gregory Koberger — Thu, 01 Sep 2011 21:38:11 +0000

Rupert: I’m of the mind that if they care enough, they’ll find out why they aren’t getting the emails anymore. No point in annoying thousands of users in case one person mistakenly clicks a button.

Wil: That would be interesting to A/B test. “We sent out 1000 emails confirming unsubscribes, and only 2 people resubscribed” is a pretty easy metric to work with. But like I said above, it seems like we’d be annoying a lot of people for an edge case.

Erik: I wish I knew about django-tidings!

Fred: One thing we don’t do (but legally should) is have our physical address and phone number in the email.

By: Wil Clouser

Wil Clouser — Thu, 01 Sep 2011 16:41:40 +0000

My latest “Are you sure you meant to unsubscribe?” email suggested that I may have forwarded their original email on to a friend and my friend had clicked the unsubscribe link.

A valid scenario, I suppose.

By: Erik Rose

Erik Rose — Wed, 31 Aug 2011 21:34:34 +0000

I dig it, Greg. django-tidings, which manages our subscriptions on support.mozilla.com, has exactly the same philosophy.

By: Fred Wenzel

Fred Wenzel — Wed, 31 Aug 2011 21:03:04 +0000

Really good post, Greg. On a side note, it seems like due to legal pressure European companies have a much better unsubscribe process than in other parts of the globe. I am sad that it’s often only by force that such processes are improved, and I am happy that AMO goes the extra mile to do the right thing for users everywhere, regardless of legal context.

Also, thanks for *actually* unsubscribing people — my biggest pet peeve is having to go through great lengths to hit the unsubscribe function, and then not being unsubscribed for the next few weeks, months, or ever. What do they do, print out the request and wait until the secretary is back from vacation to enter it into the system?

By: malexis

malexis — Wed, 31 Aug 2011 20:58:25 +0000

Somewhat related: I ran into a site that made it mandatory to signup for its newsletter in order to use a specific, totally unrelated feature. Not cool.

And the whole “give us your email in exchange for a free mp3″ is also not cool.

By: Rupert Swarbrick

Rupert Swarbrick — Tue, 30 Aug 2011 23:20:08 +0000

Hmm, about the confirmation email. What if the user clicked on the button by accident? How/when would he or she know that no more emails would arrive? And what if this is a list without a public archive? Maybe a javascript “Are you really sure?” would help, but I suspect that an email saying goodbye is more helpful (and easily deletable).

Of course, I reserve a personal circle of hell for those who send emails checking whether you’re really really sure that you want to unsubscribe. They deserve toasty pointy things.

By: steve

steve — Sun, 28 Aug 2011 10:38:10 +0000

Thanks,just getting started,sounds like this can be helpful when blogging

By: morgamic

morgamic — Sun, 28 Aug 2011 03:17:55 +0000

Great post Greg — glad we’re doing what’s right for users on AMO.

By: Ted Mielczarek

Ted Mielczarek — Sun, 28 Aug 2011 00:57:52 +0000

Thanks for taking the time to really do a great job with this feature. Your bullet list reminds me of every awful opt-out link I’ve ever followed.