Webify Me!

Two months ago Mozilla launched a campaign called Webify Me. The campaign was rooted in the idea that although there is one Web that we use, we all have different interactions with it, which makes the Web both unique and personal for each individual.

Webify Me is a site that builds a fun, visual manifestation of the user’s personal Web. Users answered a series of fun questions on how they use the Web. Then they were presented with their personalized visualization of their web. It was represented in a collage using 250 original photographs, from a locket symbolizing online identity, to a mix tape symbolizing musical appreciation, to a spork symbolizing multitasking. Users could then share the visualization of their web to their friends and family via Twitter, Facebook, or adding it into the Webify Me gallery.

A few Mozilla friends participated and shared what their Web looks like to us and to our Firefox users. Check out what their web looks like:

Sarah Vergo, Professional connector, Founder at Maven

Kelly Ryan O’Brien, VIP, connector extraordianaire, founder of Chicago Bloggers. Read more…

Acacia Voss, director gilt groupe

After two months since the campaign launched, we have reached over 1 million collages added into our gallery! It’s super exciting to see all these users who participated and discovered what their unique web looks like.

Here are some other stats about the campaign:

Goal: 100,000 collages created in 30 days

Traffic came from….

  • 73% snippets
  • 10% Moz.com
  • 4% Facebook

Email signups…

  • 1 in 4 users creating a collage signed up for our email newsletter
  • 242,133 email sign ups

Stats: 1 million colllages created in 50 days

Langauges

Collages Created in 50 days

Completion rates:

Drop off rate:

English (US)

651485

52%

48%

German

41551

39&

61%

Spanish

72909

51%

49%

French

29178

44%

56%

Polish

23461

32%

68%

All

813958

50%

50%

 

Thank you again for participating!

About Chris More

Manager of the Web Productions team. I'm a problem solver, people finder, and I race cars in my spare time. zoom zoom!