{"id":122,"date":"2008-11-18T12:29:38","date_gmt":"2008-11-18T19:29:38","guid":{"rendered":"http:\/\/blog.mozilla.org\/addons\/?p=122"},"modified":"2009-05-06T14:45:55","modified_gmt":"2009-05-06T21:45:55","slug":"fashion-your-firefox-a-new-distribution-channel-for-add-ons","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/","title":{"rendered":"Fashion Your Firefox: A New Distribution Channel for Add-ons"},"content":{"rendered":"<p>While savvy <a href=\"http:\/\/www.mozilla.com\">Firefox<\/a> users have reaped the benefits of add-ons for some time, reaching out to new users has been a bit of a challenge. We&#8217;ve been looking for ways to improve how users can get introduced to Firefox add-ons and today we saw the culmination of a lot of hard work come to fruition with the launch of &#8220;<a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/fashionyourfirefox\/\">Fashion Your Firefox<\/a>&#8220;.<\/p>\n<p><a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/fashionyourfirefox\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-128\" style=\"float:right\" title=\"addonguy-large\" src=\"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png\" alt=\"\" width=\"227\" height=\"300\" srcset=\"https:\/\/blog.mozilla.org\/addons\/files\/\/2008\/11\/addonguy-large-227x300.png 227w, https:\/\/blog.mozilla.org\/addons\/files\/\/2008\/11\/addonguy-large.png 269w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/a><\/p>\n<p>The &#8220;<a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/fashionyourfirefox\/\">Fashion Your Firefox<\/a>&#8221; web application was developed to help the less tech-savvy user wade through the thousands of Firefox add-ons available. These add-ons, many of which are on the <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/recommended\">AMO Recommended List<\/a>, were chosen explicitly for their consumer-centric uniqueness and appeal to a broader audience. FYF allows a user to focus on a small group of really useful add-ons and easily install these add-ons via an intuitive point-and-click interface.<\/p>\n<p>David Rolnitzky, lead for the Fashion Your Firefox project, had this to say:<\/p>\n<blockquote><p>One of the great things about the Fashion Your Firefox collection is that it allows users to bundle a bunch of different add-ons together all at once.  In essence, it\u2019s like having a shopping cart that you can use to select any add-on from the Fashion Your Fox collection, \u201ccheck-out\u201d with just one click, and after a quick Firefox restart, have a whole new browser that\u2019s made just for you.<\/p><\/blockquote>\n<p>The add-ons for this first collection were chosen based on a number of criteria:<\/p>\n<ul>\n<li>Consumer friendly<\/li>\n<li>Represent a variety of categories and functionality<\/li>\n<li>Good user experience<\/li>\n<li>Good traction with users<\/li>\n<li>Firefox 3 and Mac\/PC compatible<\/li>\n<\/ul>\n<p>The launch of &#8220;<a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/fashionyourfirefox\/\">Fashion Your Firefox<\/a>&#8221; offers some interesting opportunities to Mozilla, its users and its development partners.<\/p>\n<p>Benefits for Mozilla:<\/p>\n<ul>\n<li><strong>We now have an easier method to distribute add-ons in a format that is intuitive, especially to mainstream users<\/strong><\/li>\n<li><strong>FYF gives users an additional method of discovering add-ons<\/strong><\/li>\n<li><strong>It opens up yet another method of giving add-on developers an opportunity to spotlight their work<\/strong><\/li>\n<\/ul>\n<p>Benefits to the community\/add-on authors:<\/p>\n<ul>\n<li><strong>FYF is another opportunity for distribution in addition to lists\/categorization on AMO<\/strong><\/li>\n<li><strong>FYF will offer broad exposure to a different set of users<\/strong><\/li>\n<\/ul>\n<p>The really interesting part of the &#8220;<a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/fashionyourfirefox\/\">Fashion Your Firefox<\/a>&#8221; web application is the opportunity it presents to provide &#8220;theme-based&#8221; collections of add-ons to users. Add-ons can now be grouped into specific topics such as sports, news, photography and music giving Mozilla users a very rich and precise experience when searching for &#8220;just the right add-on&#8221;. This a HUGE distinction for Firefox in terms of the way that browsers have typically handled add-on management and a clear step forward in helping introduce users to the power of add-ons without completely overwhelming them. By enhancing the delivery model, we&#8217;re now providing users with the ability to quickly choose from &#8220;best of breed&#8221; add-ons that match their specific tastes, all of which falls perfectly in line with Mozilla&#8217;s focus of empowering the community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While savvy Firefox users have reaped the benefits of add-ons for some time, reaching out to new users has been a bit of a challenge. We&#8217;ve been looking for ways &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/\">Read more<\/a><\/p>\n","protected":false},"author":120,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,581,227],"tags":[400,575,278875],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion Your Firefox: A New Distribution Channel for Add-ons - Mozilla Add-ons Community Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/\",\"url\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/\",\"name\":\"Fashion Your Firefox: A New Distribution Channel for Add-ons - Mozilla Add-ons Community Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/addons\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png\",\"datePublished\":\"2008-11-18T19:29:38+00:00\",\"dateModified\":\"2009-05-06T21:45:55+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#primaryimage\",\"url\":\"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png\",\"contentUrl\":\"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/addons\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion Your Firefox: A New Distribution Channel for Add-ons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/addons\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/addons\/\",\"name\":\"Mozilla Add-ons Community Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/addons\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/blog.mozilla.org\/addons\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion Your Firefox: A New Distribution Channel for Add-ons - Mozilla Add-ons Community Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/","url":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/","name":"Fashion Your Firefox: A New Distribution Channel for Add-ons - Mozilla Add-ons Community Blog","isPartOf":{"@id":"https:\/\/blog.mozilla.org\/addons\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#primaryimage"},"image":{"@id":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png","datePublished":"2008-11-18T19:29:38+00:00","dateModified":"2009-05-06T21:45:55+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#primaryimage","url":"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png","contentUrl":"http:\/\/blog.mozilla.org\/addons\/files\/2008\/11\/addonguy-large-227x300.png"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mozilla.org\/addons\/2008\/11\/18\/fashion-your-firefox-a-new-distribution-channel-for-add-ons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.mozilla.org\/addons\/"},{"@type":"ListItem","position":2,"name":"Fashion Your Firefox: A New Distribution Channel for Add-ons"}]},{"@type":"WebSite","@id":"https:\/\/blog.mozilla.org\/addons\/#website","url":"https:\/\/blog.mozilla.org\/addons\/","name":"Mozilla Add-ons Community Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mozilla.org\/addons\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/blog.mozilla.org\/addons\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/posts\/122"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/addons\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}