{"id":1307,"date":"2010-02-10T15:43:17","date_gmt":"2010-02-10T22:43:17","guid":{"rendered":"http:\/\/blog.mozilla.org\/addons\/?p=1307"},"modified":"2010-02-10T15:43:17","modified_gmt":"2010-02-10T22:43:17","slug":"experimenting-with-add-on-promotions","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/addons\/2010\/02\/10\/experimenting-with-add-on-promotions\/","title":{"rendered":"Experimenting with Add-on Promotions"},"content":{"rendered":"

This is a guest post by Pascal Finette from Mozilla Labs<\/a>.<\/i><\/p>\n

We introduced a refreshed first run page with the launch of Firefox 3.6, which looks and feels more tightly integrated into the overall Firefox experience. As part of this page, we created a section which highlights the benefits of Firefox add-ons and directs users to the Add-ons for Firefox<\/a> Web site.<\/p>\n

\"Screenshot<\/p>\n

In our continued effort to offer the best possible user experience and promote the discoverability of add-ons, we are running a pilot program to experiment with a new format: In addition to the broad add-ons promotion on the new first run page, we will display certain Recommended Add-ons<\/a>.<\/p>\n

These recommendations will run in a rotation – there will be four promotions in total during the pilot (including two add-ons, the current general promotion for add-ons and a Thunderbird<\/a> promotion). The two add-ons in the pilot were selected from a list of recommended add-ons and contain one commercial (StumbleUpon<\/a>) and one non-commercial add-on (ReminderFox<\/a>).<\/p>\n

Here’s more information about the first run page pilot experiment: <\/p>\n

What is promoted on the first run page during the pilot?<\/strong><\/p>\n

For this pilot we will rotate two internal promotions (addons.mozilla.org and Thunderbird) as well as promotions for two recommended add-ons (StumbleUpon<\/a> and ReminderFox<\/a>).<\/p>\n

How were pilot partners selected? <\/strong><\/p>\n

The add-ons for the pilot were selected from the list of recommended add-ons based on popularity and user feedback and then asked to participate.<\/p>\n

Will other recommended add-ons be promoted on the first run page?<\/strong><\/p>\n

That depends on the results of this test. Look out for more information soon; we’ll be publishing the results of the pilot and our plans to move forward.<\/p>\n

Is this paid-for-display advertising?<\/strong><\/p>\n

No. In terms of money, if the add-on is of a commercial nature and the promotion drives revenue for the add-on developer, we ask the developer to contribute back to the Mozilla project under a partnership agreement. However, placement on the first run page cannot be bought – we will only promote recommended add-ons.<\/p>\n

How do add-ons become recommended?<\/strong><\/p>\n

The recommended lists<\/a> are an important part of exposing visitors to useful and compelling add-ons with a small, focused list. The list features add-ons that offer a unique or exciting enhancement to Mozilla software and increases awareness of the thousands of add-ons hosted here. Read more about the recommended add-ons list here.<\/a><\/p>\n

When will results from the pilot be provided? <\/strong><\/p>\n

The pilot will run for 6-12 weeks. When results have been gathered and examined following the pilot we will release the data. Depending on the success of the pilot, we may decide to continue promoting recommended add-ons on the first run page — at this point in time, we’ll provide more information on process and criteria. <\/p>\n

Where does the revenue go?<\/strong><\/p>\n

All proceeds contribute to Mozilla’s public benefit mission<\/a>. This includes covering the operational costs of hosting and distributing thousands of free add-ons<\/a>, as well as community programs to encourage innovation in add-on development worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a guest post by Pascal Finette from Mozilla Labs. We introduced a refreshed first run page with the launch of Firefox 3.6, which looks and feels more tightly … Read more<\/a><\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"yoast_head":"\nExperimenting with Add-on Promotions - Mozilla Add-ons Community Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/addons\/2010\/02\/10\/experimenting-with-add-on-promotions\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2010\/02\/10\/experimenting-with-add-on-promotions\/\",\"url\":\"https:\/\/blog.mozilla.org\/addons\/2010\/02\/10\/experimenting-with-add-on-promotions\/\",\"name\":\"Experimenting with Add-on Promotions - 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