{"id":8970,"date":"2021-01-21T08:30:28","date_gmt":"2021-01-21T16:30:28","guid":{"rendered":"http:\/\/blog.mozilla.org\/addons\/?p=8970"},"modified":"2021-01-21T09:29:26","modified_gmt":"2021-01-21T17:29:26","slug":"promoted-add-ons-pilot-wrap-up","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/addons\/2021\/01\/21\/promoted-add-ons-pilot-wrap-up\/","title":{"rendered":"Promoted Add-ons Pilot Wrap-up"},"content":{"rendered":"<p>A few months ago, we <a href=\"https:\/\/blog.mozilla.org\/addons\/2020\/09\/09\/introducing-the-promoted-add-ons-pilot\/\">launched<\/a> a pilot for a new program to help developers promote their extensions on <a href=\"https:\/\/addons.mozilla.org?utm_source=blog.mozilla.org&amp;utm_medium=post&amp;utm_content=promoted-add-ons-pilot-wrap-up\">addons.mozilla.org<\/a> (AMO). The main goal of this program was to increase the number of add-ons that our staff can review and verify as compliant with Mozilla <a href=\"https:\/\/extensionworkshop.com\/documentation\/publish\/add-on-policies\/\">policies<\/a> and provide developers with options for boosting their discoverability on AMO.<\/p>\n<p>For the pilot, we tested one iteration of how this type of program might work. Pilot developers would have their add-ons manually reviewed for policy compliance. After successfully passing manual review, the pilot add-ons received a Verified badge on their AMO listing page and in the Firefox Add-ons Manager (about:addons), while we removed the standard warning label about the risks of installing third party software.<\/p>\n<p><a href=\"https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-8903\" src=\"https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential-600x288.png\" alt=\"Add-on listing page example with verified badge\" width=\"600\" height=\"288\" srcset=\"https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential-600x288.png 600w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential-252x121.png 252w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential-768x369.png 768w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential-1536x738.png 1536w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/existential.png 1716w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Pilot developers could also promote their Verified add-ons on the AMO homepage.<\/p>\n<p><a href=\"https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-scaled.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-8902\" src=\"https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-600x415.jpg\" alt=\"AMO Homepage with Sponsored Ssection\" width=\"600\" height=\"415\" srcset=\"https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-600x415.jpg 600w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-252x174.jpg 252w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-768x531.jpg 768w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-1536x1063.jpg 1536w, https:\/\/blog.mozilla.org\/addons\/files\/2020\/09\/mock-2048x1417.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>During the pilot, developers participated at no cost. However, the intent of the experimentation was to determine if the Promoted Add-ons program made sense to graduate into a paid service for developers.<\/p>\n<p>After reviewing the pilot results, we have decided not to move forward with this iteration of the program. Later this month the Verified badges for pilot participants will be deactivated and the Sponsored shelf on the AMO homepage removed. This was a difficult decision, but we believe there are other, more impactful ways we can help add-on developers be successful; and we\u2019ve turned our attention to exploring new experimental programs. As we chart new developer focused efforts in 2021, we\u2019ll be sure to post updates here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months ago, we launched a pilot for a new program to help developers promote their extensions on addons.mozilla.org (AMO). The main goal of this program was to increase &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/addons\/2021\/01\/21\/promoted-add-ons-pilot-wrap-up\/\">Read more<\/a><\/p>\n","protected":false},"author":173,"featured_media":8902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,121,278886],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promoted Add-ons Pilot Wrap-up - Mozilla Add-ons Community Blog<\/title>\n<meta name=\"description\" content=\"After reviewing the results of an experimental program for Promoted Add-ons, we have decided not to move forward with this iteration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/addons\/2021\/01\/21\/promoted-add-ons-pilot-wrap-up\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Villalobos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/addons\/2021\/01\/21\/promoted-add-ons-pilot-wrap-up\/\",\"url\":\"https:\/\/blog.mozilla.org\/addons\/2021\/01\/21\/promoted-add-ons-pilot-wrap-up\/\",\"name\":\"Promoted Add-ons Pilot Wrap-up - 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