{"id":201,"date":"2015-05-21T06:05:04","date_gmt":"2015-05-21T11:05:04","guid":{"rendered":"http:\/\/blog.mozilla.org\/advancingcontent\/?p=201"},"modified":"2019-09-18T13:57:37","modified_gmt":"2019-09-18T18:57:37","slug":"providing-a-valuable-platform-for-advertisers-content-publishers-and-users","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/advancingcontent\/2015\/05\/21\/providing-a-valuable-platform-for-advertisers-content-publishers-and-users\/","title":{"rendered":"Providing a Valuable Platform for Advertisers, Content Publishers, and Users"},"content":{"rendered":"

Mozilla has a long history of innovating with how users interact with content: tabs, add-ons, live bookmarks, the Awesome bar – these and many more innovations\u00a0 have helped the Web to dominate desktop computing for the last decade. Six months ago we\u00a0launched Directory Tiles<\/a>\u00a0in Firefox, and have had great success with commercial partnerships and in aiding awareness for content important to the project, including Mozilla\u00a0advocacy campaigns<\/a>\u00a0in support of net neutrality and the\u00a0Mozilla Manifesto<\/a>.<\/p>\n

Today, I\u2019m pleased to announce Suggested Tiles – our latest innovation and complement to Directory Tiles, as we work to create a more powerful and personalized Web experience for our users. \u00a0I discussed the Mozilla mission in the context of digital advertising\u00a0earlier this year<\/a>. \u00a0Suggested Tiles represents an important step for us to improve the state of digital advertising for the Web, and to deliver greater user agency.<\/p>\n

Much of today\u2019s digital advertising utilizes data harvested through a user\u2019s browsing habits to target ads. However, many consumers are increasingly weary of how their data is being collected and shared in the advertising ecosystem without transparency and consent – and complex opt-outs or unreadable privacy policies exacerbate this. Many users even block advertisements altogether. \u00a0This situation is bad for users, bad for advertisers and bad for the Web.<\/p>\n

With Suggested Tiles, we want to show the world that\u00a0it is possible<\/i><\/b>\u00a0to do relevant advertising and content recommendations while still respecting users\u2019 privacy and giving them control over their data. \u00a0And to bring influence to bear on the whole industry, we know we will need to deliver a highly effective advertising product.<\/p>\n

\"A<\/a>

A Suggested Tile In Context<\/p><\/div>\n

 <\/p>\n

We believe users should be able easily to understand what content is promoted, who it is from and why they are seeing it. \u00a0It is the user who owns the profile: only a Firefox user can edit their own browsing history. \u00a0And for users who do not want to see Suggested Tiles, opting out only takes two clicks from the New Tab page, without having to read a lot of instructions. \u00a0To deliver Suggested Tiles we do not retain or share personal data, nor are we using cookies. \u00a0If you want to learn more about how Suggested Tiles protect a user\u2019s data, we produced\u00a0this infographic<\/a>, and the Mozilla policy team\u00a0have described the details<\/a>\u00a0of how our data principles translate to the data policy for Suggested Tiles.<\/p>\n

\"New<\/a>

New Tab Controls<\/p><\/div>\n

 <\/p>\n

Suggested Tiles are controlled by the user, respect their privacy and are not directed towards a captive audience. \u00a0As different as this sounds, we believe that this makes Tiles a better experience for users and for advertisers.<\/p>\n

Suggested Tiles will help advertisers and content owners connect with millions of Firefox users, and do so at a time when the user is receptive to hearing from them, making it a much more valuable connection. By delivering content experiences based on the user\u2019s recent and most frequent browsing, we know when content will have high relevance. \u00a0And because we are delivering this content early in a browsing session – rather than mixed in with the user\u2019s activity – we know they are more likely to engage with it. \u00a0We already have some very satisfied partners for Directory Tiles, and I am confident that Suggested Tiles will deliver even higher levels of engagement.<\/p>\n

For partners who are interested in getting involved with the Suggested Tiles initiative, we have a site where you can learn more and register your interest:\u00a0http:\/\/content.mozilla.org<\/a>.<\/p>\n