{"id":211,"date":"2015-09-24T10:30:19","date_gmt":"2015-09-24T15:30:19","guid":{"rendered":"http:\/\/blog.mozilla.org\/advancingcontent\/?p=211"},"modified":"2019-09-18T13:57:37","modified_gmt":"2019-09-18T18:57:37","slug":"our-industry-must-respect-its-users","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/advancingcontent\/2015\/09\/24\/our-industry-must-respect-its-users\/","title":{"rendered":"Our Industry Must Respect Its Users"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mozilla\u2019s <\/span><a href=\"http:\/\/www.mozilla.org\/en-US\/mission\/\"><span style=\"font-weight: 400;\">mission<\/span><\/a><span style=\"font-weight: 400;\"> is to promote openness, innovation and opportunity on the Web. \u00a0We therefore welcome <\/span><a href=\"http:\/\/recode.net\/2015\/09\/24\/advertising-2-0-a-call-to-think\/\"><span style=\"font-weight: 400;\">the call<\/span><\/a><span style=\"font-weight: 400;\"> from publishers\u2019 associations<\/span> <a href=\"https:\/\/digitalcontentnext.org\/\"><span style=\"font-weight: 400;\">DCN<\/span><\/a><span style=\"font-weight: 400;\"> and <a href=\"http:\/\/www.wan-ifra.org\/\">WAN-IFRA<\/a> for stakeholders in the open Web to join the discussion on digital advertising practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Web is a unique medium. \u00a0In contrast with proprietary software platforms the Web is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">permissive to publish on<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">free to implement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">intentionally device agnostic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These properties make the Web the most publicly beneficial medium of our time and the proliferation of content on the Web is crucial to its continued growth. All participants in the ecosystem have interests that must be acknowledged and respected, including users and publishers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe that the only way that the Web continues to exist as an open and vital asset is if we focus on its long term health. We have been advocating for this focus both <\/span><a href=\"https:\/\/blog.mozilla.org\/advancingcontent\/2015\/03\/10\/mozillas-mission-in-the-context-of-digital-advertising\/\"><span style=\"font-weight: 400;\">in product<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/blog.mozilla.org\/netpolicy\/2014\/08\/21\/trust-should-be-the-currency\/\"><span style=\"font-weight: 400;\">in policy<\/span><\/a><span style=\"font-weight: 400;\">. We are happy to see others recognize this need in both making and responding to this call to action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe there needs to be leadership from all parts of the Web ecosystem in order to ensure the long term health of the Web &#8211; and while publishers must do their part, they cannot do it in isolation. \u00a0Mozilla intends to participate in this effort, especially contributing our perspective on how advertising should exist in our product. \u00a0We will continue to focus on, amongst other things: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">tracking and privacy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">security<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">page performance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">page payload sizes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">auto-playing media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pop-ups, pop-unders, other advertising-initiated browser events<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And naturally, we will continue to listen to our users, whom Firefox exists to serve. \u00a0We will continue to focus on delivering them transparency, choice and control. \u00a0We look forward to collaborating with industry partners who share these principles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mozilla\u2019s mission is to promote openness, innovation and opportunity on the Web. \u00a0We therefore welcome the call from publishers\u2019 associations DCN and WAN-IFRA for stakeholders in the open Web to join the discussion on digital advertising practices. The Web is &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/advancingcontent\/2015\/09\/24\/our-industry-must-respect-its-users\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1438,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27818,176227,176233,176224,5,574,176226,847,8118,176228],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/posts\/211"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/users\/1438"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/advancingcontent\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}