Working on thoughts on how content companies can use HTML5 in unique and innovative ways.
Here’s my top five so far:
- Target at Scale: Content companies can take their current content and continually repackage and present it to different audience segments. For example, a newspaper could have repackaged their election coverage and issued an Election 2012 app to political junkies.
- Open the Archive: Archival content can be curated and presented chronologically, thematically, or centered around a key individuals (like an actor, for example.) This gives the audience many new ways to explore an content company’s archival material
- Enhanced advertising: Related to points (1) and (2): Highly targeted apps with innovative current or archival content, which are easy to create and distribute, are great ways to continually offer something new to advertisers
- Experiment: Got an idea for a new media product? Not sure what the audience reaction will be? Roll out a few trail-balloon HTML5 apps. Test the idea across a wide swath of consumers without a lot of development and distribution overhead
- Grant greater audience control: May websites and even native apps present a single, static view of content. HTML5 allows the end user to better customize their experience. Over the web the a content company always has a direct line to the customer, so they can easily see how their audience is customizing their view, and then optimize content/advertising around that data
Still a work in progress… what do you think?
If this is of interest, join us in a discussion on the intersection of apps and the web next week on TechTalks.tv