Location, Location, Location: Hyper-Local Apps

Jenny

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Mobile applications that are everything to everyone may be great in some circumstances, but sometimes, you just want to get local—really local.

Say you work in San Francisco’s notoriously foggy Sunset district and you rely on a weather app to pick your clothes for the day. If that app bases its temperature forecast on the (typically much sunnier) Mission district, you’re going to be cold.

You want an app that gets hyper-local.

Where do you want to go?

Hyper local apps focus on a limited area—say a region, a town or even a specific neighborhood—and they have uses far beyond telling you whether you should wear a tank top or a wool sweater.

City guides are obvious examples. They can provide information on dining (restaurant reviews and locations), transportation (bus maps and schedules), tourism (landmarks, parks) and entertainment (sports events, theatres), for example.

Time Out is famous for its weekly listings of what to do in cities around the globe—and now the company is developing mobile apps, like this Time Out Barcelona app on the Firefox Marketplace.

But you don’t have to be an international corporation—that’s the beauty of HTML5 and Firefox OS. If you’re a developer, your only limitations are your imagination—and your goals. For example, are you trying to spur economic development, engage your community or just have fun?

What about designing a scheduling app for your local medical clinic or for classes at the community center?

Build an app to provide up-to-the-minute reports on the conditions at your favorite surf spots. Design one to point out the safest or fastest bike routes through your town.

“Location, location, location” is clearly not just for real estate anymore.

Image credit: jeffgunn/Flickr (license details here)

 

 

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