Editor’s Note: Mozilla today announced updated user and industry adoption of Do Not Track. Check out the blog post from Alex Fowler, Mozilla Global Privacy and Policy Lead. Excerpt below.
Mozilla introduced the Do Not Track header last year to give users more control over online tracking by third parties. Since launching Do Not Track, we have seen increased industry support and user adoption of the feature. Today, we are hosting a Do Not Track event at Internet Week New York and are happy to announce new adoption statistics and industry support.
We’re excited that Twitter now supports Do Not Track and global user adoption rates continue to increase, which signifies a big step forward for Do Not Track and the Web.
Current adoption rates of Do Not Track are 8.6% for desktop users and 19% for mobile users and we see the biggest adoption rates in The Netherlands, France and the United States.*
We conducted a survey of more than 10,000 Firefox users representing 140 countries and we found some interesting results. The survey showed that 49% of users surveyed believe their privacy is respected more when Do Not Track is enabled, as opposed to only 12% who feel that way without the setting. We will share more details and specific survey results soon.