I’m very happy to share that Mozilla has been named the Most Trusted Internet Company for Privacy in 2012, according to a study performed by the Ponemon Institute.
Their findings were released today in celebration of an internationally recognized holiday that we at Mozilla look forward to as much as any bank holiday: Data Privacy Day. The study surveyed more than 100,000 consumers in the U.S., and after all the number crunching, Mozilla ranked highest in the Internet & Social Media industry. We also made it onto the top 20 list for all companies.
This is certainly quite a distinction and the product of a user-centric philosophy implemented by contributors to the Mozilla project over the past decade. Engineers, UX designers, security, engagement, IT and privacy folks have made thousands of small decisions over the years that have collectively created the user trust reflected by this survey. This recognition is not something we sought, as we don’t view privacy as an end unto itself, but it’s greatly appreciated given all the complexities and nuances associated with privacy and security today.
The rankings have another implication. It means we as an industry all have a lot more work to do. It’s unfortunate that users largely distrust the ecosystem of online service and application providers. What we really want is an environment where those of us developing Internet and social media services and applications deepen trust in a way that empowers and protects users and engenders confidence. We all have to continue our efforts — both big and small — to create a more trustworthy environment of online products that seamlessly integrate ease of use, transparency, and user choice.
For more information about Mozilla’s ongoing work on privacy, read the Mozilla Privacy Blog, which features the latest on Do Not Track and our other initiatives. You’re also welcome to get involved in our efforts by submitting and commenting on open privacy activities in Bugzilla and our public wikis for the Privacy team and Privacy Product Roadmap.