{"id":11989,"date":"2019-02-13T04:30:50","date_gmt":"2019-02-13T12:30:50","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=11989"},"modified":"2019-02-13T08:44:13","modified_gmt":"2019-02-13T16:44:13","slug":"facebook-answers-mozillas-call-to-deliver-open-ad-api-ahead-of-eu-election","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/02\/13\/facebook-answers-mozillas-call-to-deliver-open-ad-api-ahead-of-eu-election\/","title":{"rendered":"Facebook Answers Mozilla&#8217;s Call to Deliver Open Ad API Ahead of EU Election"},"content":{"rendered":"<p>After calls for increased transparency and accountability from Mozilla and partners in civil society, Facebook <a href=\"https:\/\/twitter.com\/robleathern\/status\/1095020163127115776\">announced it would open<\/a> its Ad Archive API next month. While the details are still limited, this is an important <a href=\"https:\/\/ec.europa.eu\/digital-single-market\/en\/news\/roadmaps-implement-code-practice-disinformation\">first step<\/a> to increase transparency of political advertising and help prevent abuse during upcoming elections.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We\u2019re committed to a new level of transparency for ads on Facebook (1\/3) <a href=\"https:\/\/t.co\/A9WeKGYHXO\">https:\/\/t.co\/A9WeKGYHXO<\/a><\/p>\n<p>\u2014 Rob Leathern (@robleathern) <a href=\"https:\/\/twitter.com\/robleathern\/status\/1095020163127115776?ref_src=twsrc%5Etfw\">February 11, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Facebook\u2019s commitment to make the API publicly available could provide researchers, journalists and other organizations the data necessary to build tools that give people a behind the scenes look at how and why political advertisers target them. It is now important that Facebook follows through on these statements and delivers an open API that gives the public the access it deserves.<\/p>\n<p>The decision by Facebook comes after months of engagement by the Mozilla Corporation through industry working groups and government initiatives and most recently, an advocacy campaign led by the Mozilla Foundation.<\/p>\n<p>This week, the Mozilla Foundation was joined by a coalition of technologists, human rights defenders, academics, journalists <a href=\"https:\/\/twitter.com\/mozilla\/status\/1094949233910796289\">demanding<\/a> Facebook take action and deliver on the commitments made to put users first and deliver increased transparency.<\/p>\n<p>\u201cIn the short term, Facebook needs to be vigilant about promoting transparency ahead of and during the EU Parliamentary elections,\u201d said <a href=\"https:\/\/www.mozilla.org\/en-US\/about\/leadership\/#ashley-boyd\">Ashley Boyd<\/a>, Mozilla\u2019s VP of Advocacy. \u201cTheir action \u2014 or inaction \u2014 can affect elections across more than two dozen countries. In the long term, Facebook needs to sincerely assess the role its technology and policies can play in spreading disinformation and eroding privacy.\u201d<\/p>\n<p>And in January, Mozilla <a href=\"https:\/\/blog.mozilla.org\/wp-content\/uploads\/2019\/01\/Mozilla-letter-to-EU-Commission-on-Facebook-transparency-31-01-19-1.pdf\">penned a letter<\/a> to the European Commission underscoring the importance of a publicly available API. Without the data, Mozilla and other organizations are unable to deliver <a href=\"https:\/\/blog.mozilla.org\/netpolicy\/2018\/10\/18\/getting-serious-about-political-ad-transparency-with-ad-analysis-for-facebook\/\">products<\/a> designed to pull back the curtain on political advertisements.<\/p>\n<p>\u201cIndustry cannot ignore its potential to either strengthen or undermine the democratic process,\u201d said <a href=\"https:\/\/www.mozilla.org\/en-US\/about\/leadership\/#alan-davidson\">Alan Davidson<\/a> Mozilla\u2019s VP of Global Policy, Trust and Security. \u201cTransparency alone won\u2019t solve misinformation problems or election hacking, but it&#8217;s a critical first step. With real transparency, we can give people more accurate information and powerful tools to make informed decisions in their lives.\u201d<\/p>\n<p>This is not the first time Mozilla has called on the industry to prioritize user transparency and choice. In the wake of the Cambridge Analytica news, the Mozilla Foundation <a href=\"https:\/\/foundation.mozilla.org\/en\/campaigns\/facebook\/\">rallied tens of thousands<\/a> of internet users to hold Facebook accountable for its post-scandal promises. And Mozilla Corporation took action with a <a href=\"https:\/\/blog.mozilla.org\/blog\/2018\/03\/21\/mozilla-presses-pause-facebook-advertising\/\">pause on advertising our products on Facebook<\/a> and provided users with <a href=\"https:\/\/www.mozilla.org\/en-US\/firefox\/facebookcontainer\/\">Facebook Container<\/a> for Firefox, a product that keeps Facebook from tracking people around the web when they aren\u2019t on the platform.<\/p>\n<p>While the announcement from Facebook indicates a move towards transparency, it is critical the company follows through and delivers not only on this commitment but the other promises also made to European lawmakers and voters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After calls for increased transparency and accountability from Mozilla and partners in civil society, Facebook announced it would open its Ad Archive API next month. While the details are still &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/02\/13\/facebook-answers-mozillas-call-to-deliver-open-ad-api-ahead-of-eu-election\/\">Read more<\/a><\/p>\n","protected":false},"author":1144,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290369,757],"tags":[],"coauthors":[311448],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Answers Mozilla&#039;s Call to Deliver Open Ad API Ahead of EU Election - The Mozilla Blog (Archived)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/02\/13\/facebook-answers-mozillas-call-to-deliver-open-ad-api-ahead-of-eu-election\/\" 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