{"id":12332,"date":"2019-09-23T06:01:28","date_gmt":"2019-09-23T13:01:28","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=12332"},"modified":"2019-09-23T06:14:05","modified_gmt":"2019-09-23T13:14:05","slug":"introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/","title":{"rendered":"Introducing ‘Stealing Ur Feelings,’ an Interactive Documentary About Big Tech, AI, and You"},"content":{"rendered":"

‘Stealing Ur Feelings<\/a>‘ uses dark humor to expose how Snapchat, Instagram, and Facebook can use AI to profit off users’ faces and emotions<\/h3>\n

 <\/p>\n

An augmented reality film revealing how the most popular apps can use facial emotion recognition technology to make decisions about your life, promote inequalities, and even destabilize democracy makes its worldwide debut on the web today. Using the same AI technology described in corporate patents, “Stealing Ur Feelings<\/a>,” <\/i>by Noah Levenson,<\/i> learns the viewers\u2019 deepest secrets just by analyzing their faces as they watch the film in real-time.<\/p>\n

Watch https:\/\/stealingurfeelin.gs\/<\/a><\/strong><\/em><\/p>\n

\"\"

Viewer scorecard from ‘Stealing Ur Feelings’<\/p><\/div>\n

The six-minute documentary explains the science of facial emotion recognition technology and demystifies how the software picks out features like your eyes and mouth to understand if you’re happy, sad, angry, or disgusted. While it is not confirmed whether big tech companies have started using this AI, “Stealing Ur Feelings” explores its potential applications, including a Snapchat patent titled “Determining a mood for a group<\/a>.” The diagrams from the patent show Snapchat using smartphone cameras to analyze and rate users\u2019 expressions and emotions at concerts, debates, and even a parade.<\/p>\n

The documentary was made possible through a $50,000 Creative Media Award<\/a> from Mozilla. The Creative Media Awards reflect Mozilla\u2019s commitment to partner with artists to engage the public in exploring and understanding complex technical issues, such as the potential pitfalls of AI in dating apps (Monster Match)<\/a> and the hiring process (Survival of the Best Fit<\/a>).<\/p>\n

\u201cStealing Ur Feelings\u201d is debuting online alongside a petition from Mozilla to Snapchat<\/a>. Viewers are asked to smile at the camera at the end of the film if they would like to sign a petition demanding Snapchat to publicly disclose whether or not it is already using facial emotion recognition technology in its app. Once the camera detects a smile, the viewer is taken to a Mozilla petition, which they can read and sign. \u00a0<\/b><\/p>\n

The documentary also generates a downloadable scorecard featuring a photo of the viewer with Snapchat-like filters and lenses. The unique image reveals some tongue-in-cheek assumptions that the AI makes about the viewer while watching the film. These include the viewer\u2019s IQ, annual income, and how much they like pizza and Kanye West.<\/p>\n

\u201cStealing Ur Feelings\u201d has screened at several distinguished film festivals and exhibits in recent months, including the Tribeca Film Festival<\/a>, Open City Documentary Festival<\/a>, Camden International Film Festival<\/a>, and the Tate Modern. Later this year, the film will screen at Tactical Tech\u2019s Glass Room<\/a> installation in San Francisco. The film has already been inducted into MIT\u2019s prestigious docubase<\/a> and praised by the Museum of the Moving Image<\/a>.<\/p>\n

\u201cFacial recognition is the perfect tool to extract even more data from us, all the time, everywhere \u2014 even when we’re not scrolling, typing, or clicking,\u201d said Noah Levenson<\/a>, the New York-based artist and engineer who created \u201cStealing Ur Feelings. \u201cSet against the backdrop of Cambridge Analytica and the digital privacy scandals rocking today’s news, I wanted to create a fast, darkly funny, dizzying unveiling of the \u2018fun secret feature\u2019 lurking behind our selfies.\u201d Levenson was recently named a Rockefeller Foundation Bellagio Resident Fellow<\/a> on artificial intelligence.<\/p>\n

\u201cArtificial intelligence is increasingly interwoven into our everyday lives,\u201d said Mark Surman, Mozilla\u2019s Executive Director. \u201cMozilla\u2019s Creative Media Awards seek to raise awareness about the potential of AI, and ensure the technology is used in a way that makes our lives better rather than worse.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

‘Stealing Ur Feelings‘ uses dark humor to expose how Snapchat, Instagram, and Facebook can use AI to profit off users’ faces and emotions   An augmented reality film revealing how … Read more<\/a><\/p>\n","protected":false},"author":1144,"featured_media":12333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290369,757],"tags":[],"coauthors":[311448],"yoast_head":"\nIntroducing 'Stealing Ur Feelings,' an Interactive Documentary About Big Tech, AI, and You - The Mozilla Blog (Archived)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Zawacki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/\",\"url\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/\",\"name\":\"Introducing 'Stealing Ur Feelings,' an Interactive Documentary About Big Tech, AI, and You - The Mozilla Blog (Archived)\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/blogarchive\/files\/2019\/09\/1-yX2Q02h.gif\",\"datePublished\":\"2019-09-23T13:01:28+00:00\",\"dateModified\":\"2019-09-23T13:14:05+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/7c7ad6eb29a99e84d7ca5551b9edf703\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/blogarchive\/files\/2019\/09\/1-yX2Q02h.gif\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/blogarchive\/files\/2019\/09\/1-yX2Q02h.gif\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/blogarchive\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing ‘Stealing Ur Feelings,’ an Interactive Documentary About Big Tech, AI, and You\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/blogarchive\/\",\"name\":\"The Mozilla Blog (Archived)\",\"description\":\"Dispatches from the Internet frontier.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/blogarchive\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/7c7ad6eb29a99e84d7ca5551b9edf703\",\"name\":\"Kevin Zawacki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/image\/2a0ca11387b6ecf23c824b31c5217a74\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5bd4bb6ea619b2ac91ae1de26c064155?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5bd4bb6ea619b2ac91ae1de26c064155?s=96&d=mm&r=g\",\"caption\":\"Kevin Zawacki\"},\"url\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/author\/kevinmozillafoundation-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing 'Stealing Ur Feelings,' an Interactive Documentary About Big Tech, AI, and You - The Mozilla Blog (Archived)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/","twitter_misc":{"Written by":"Kevin Zawacki","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/","url":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/","name":"Introducing 'Stealing Ur Feelings,' an Interactive Documentary About Big Tech, AI, and You - The Mozilla Blog (Archived)","isPartOf":{"@id":"https:\/\/blog.mozilla.org\/blogarchive\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#primaryimage"},"image":{"@id":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.mozilla.org\/blogarchive\/files\/2019\/09\/1-yX2Q02h.gif","datePublished":"2019-09-23T13:01:28+00:00","dateModified":"2019-09-23T13:14:05+00:00","author":{"@id":"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/7c7ad6eb29a99e84d7ca5551b9edf703"},"breadcrumb":{"@id":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#primaryimage","url":"https:\/\/blog.mozilla.org\/blogarchive\/files\/2019\/09\/1-yX2Q02h.gif","contentUrl":"https:\/\/blog.mozilla.org\/blogarchive\/files\/2019\/09\/1-yX2Q02h.gif","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2019\/09\/23\/introducing-stealing-ur-feelings-an-interactive-documentary-about-big-tech-ai-and-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.mozilla.org\/blogarchive\/"},{"@type":"ListItem","position":2,"name":"Introducing ‘Stealing Ur Feelings,’ an Interactive Documentary About Big Tech, AI, and You"}]},{"@type":"WebSite","@id":"https:\/\/blog.mozilla.org\/blogarchive\/#website","url":"https:\/\/blog.mozilla.org\/blogarchive\/","name":"The Mozilla Blog (Archived)","description":"Dispatches from the Internet frontier.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mozilla.org\/blogarchive\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/7c7ad6eb29a99e84d7ca5551b9edf703","name":"Kevin Zawacki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/image\/2a0ca11387b6ecf23c824b31c5217a74","url":"https:\/\/secure.gravatar.com\/avatar\/5bd4bb6ea619b2ac91ae1de26c064155?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5bd4bb6ea619b2ac91ae1de26c064155?s=96&d=mm&r=g","caption":"Kevin Zawacki"},"url":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/author\/kevinmozillafoundation-org\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/posts\/12332"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/users\/1144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/comments?post=12332"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/posts\/12332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/media\/12333"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/media?parent=12332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/categories?post=12332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/tags?post=12332"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/blogarchive\/wp-json\/wp\/v2\/coauthors?post=12332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}