{"id":193,"date":"2008-09-30T11:42:10","date_gmt":"2008-09-30T18:42:10","guid":{"rendered":"http:\/\/blog.mozilla.org\/?p=193"},"modified":"2014-04-21T00:12:21","modified_gmt":"2014-04-21T07:12:21","slug":"impact-mozilla-make-your-mark-on-mozillas-marketing-strategy","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/","title":{"rendered":"Impact Mozilla &#8211; Make Your Mark on Mozilla&#8217;s Marketing Strategy"},"content":{"rendered":"<p>The Mozilla marketing team is always looking for new ways to involve other community members (and the outside world more generally) in our marketing efforts and our decision making.\u00a0 With that in mind, today we launched a marketing challenge \u2013 <a href=\"http:\/\/impactmozilla.com\/\" target=\"_blank\">Impact Mozilla<\/a> \u2013 with the following goals considered:<\/p>\n<ul>\n<li>Solve a key Mozilla marketing problem<\/li>\n<li>Provide an additional open avenue for participation in our marketing efforts<\/li>\n<li>Create a forum for shared learnings across similar hybrid organizations<\/li>\n<\/ul>\n<p>The specific &#8220;marketing problem&#8221; we&#8217;re hoping to address is retention marketing.\u00a0 For example, over time we know that tens of millions of people have downloaded Firefox, but don\u2019t continue to use it today.\u00a0 How do we either win some of these users back or how do we reduce this attrition rate with future new users?<\/p>\n<p>We&#8217;re open to other ideas as well.\u00a0 If you feel particularly inspired by another area of Mozilla&#8217;s marketing efforts \u2013 e.g., acquisition marketing, social media marketing, international marketing \u2013 we&#8217;re open to suggestions and submissions in those areas as well.<\/p>\n<p>Please visit <a href=\"http:\/\/impactmozilla.com\/\" target=\"_blank\">impactmozilla.com<\/a> for full details (did we mention that there is a $3,000 prize?), and we look forward to your participation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mozilla marketing team is always looking for new ways to involve other community members (and the outside world more generally) in our marketing efforts and our decision making.\u00a0 With &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/\">Read more<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact Mozilla - Make Your Mark on Mozilla&#039;s Marketing Strategy - The Mozilla Blog (Archived)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Kovash\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/\",\"url\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/\",\"name\":\"Impact Mozilla - Make Your Mark on Mozilla's Marketing Strategy - The Mozilla Blog (Archived)\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#website\"},\"datePublished\":\"2008-09-30T18:42:10+00:00\",\"dateModified\":\"2014-04-21T07:12:21+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/#\/schema\/person\/b864626308457ed7b87ef3e562b6862d\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2008\/09\/30\/impact-mozilla-make-your-mark-on-mozillas-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/blogarchive\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact Mozilla &#8211; 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