{"id":4366,"date":"2012-03-19T00:10:23","date_gmt":"2012-03-19T07:10:23","guid":{"rendered":"http:\/\/blog.mozilla.org\/?p=4366"},"modified":"2014-04-24T15:39:15","modified_gmt":"2014-04-24T22:39:15","slug":"video-user-experience-and-our-mission","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/blogarchive\/blog\/2012\/03\/19\/video-user-experience-and-our-mission\/","title":{"rendered":"Video, user experience and our mission"},"content":{"rendered":"

Editors Note: Mitchell Baker posted her thoughts about Web video and the Mozilla mission. Below is an excerpt from her blog post<\/a>.<\/p>\n

One key value at Mozilla is giving our users a great experience.\u00a0 We want to build products that people love and that build openness and user sovereignty into the Web.\u00a0 \u201cProducts that people love\u201d\u00a0 is a key part of this sentence.\u00a0 It\u2019s not a throw away phrase.\u00a0 It has meaning.\u00a0 It is a demanding goal and it must drive us \u2014 just as the latter part about openness and user sovereignty drive us.<\/p>\n

For the past few years we have focused our codec efforts on the latter part of this sentence.\u00a0 We\u2019ve declined to adopt a technology that improves user experience in the hopes this will bring greater user sovereignty.\u00a0 Not many would try this strategy, but we did.\u00a0 Brendan\u2019s piece<\/a> details why our current approach of not supporting encumbered codec formats hasn\u2019t worked, and why today\u2019s approach regarding existing encumbered formats is even less likely to work in the future.<\/p>\n

Given this, it\u2019s time to shift our weighting.\u00a0 It\u2019s time to focus on shipping products people can love now, and to work on developing a new tactic for bringing unencumbered technology to the world of audio and video codecs.\u00a0 It always feels better when we can build exactly the product we want and people love it.\u00a0 It\u2019s possible to fall into the view that the only way to live up to Mozilla values is to ship the product we<\/strong><\/em> think people should<\/strong><\/em> want.\u00a0 This aspect is one element, but it\u2019s not the only one.\u00a0 Another critical element is shipping products that work for people now so they can love them.\u00a0 This makes our values something people can want, not medicine that one takes because one should.\u00a0 This element is a key part of Mozilla\u2019s mission.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Editors Note: Mitchell Baker posted her thoughts about Web video and the Mozilla mission. Below is an excerpt from her blog post. 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