{"id":1972,"date":"2014-09-15T23:14:55","date_gmt":"2014-09-15T23:14:55","guid":{"rendered":"http:\/\/blog.mozilla.org\/community\/?p=1972"},"modified":"2014-09-15T23:14:55","modified_gmt":"2014-09-15T23:14:55","slug":"exploring-contributor-motivation","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/community\/2014\/09\/15\/exploring-contributor-motivation\/","title":{"rendered":"Exploring Contributor Motivation"},"content":{"rendered":"<p>Why does understanding motivation for open source matter? This allows community builders to design more fulfilling experiences for contributors. It allows a contributor to be recognized in way he or she prefers. It allows community builders to advocate for projects that would be exciting to contributors.<\/p>\n<p>The challenge of studying motivation (and thus recognition) is that our internal biases are strong. I can easily assume that the things I am motivated by are what others are motivated by and the ways I want to be recognized are the ways others want to be recognized. These ideas are deeply engrained &#8211; it is our internal motivation mechanism after all.<\/p>\n<p>To find some objectivity in this area, I took from academic writing and did my own user research. The results are were synthesized from <em>Organizing for Open Innovation<\/em> by Wallin (2010) and countless contributor interviews and interactions I&#8217;ve had during my exposure to Mozilla. Some of these interviews were done during Summit 2013 and my Europe trip in early 2014.<\/p>\n<p>Six main areas arose (in no particular order):<\/p>\n<ul>\n<li><strong>Intrinsic<\/strong> &#8211; This is an internal motivator focused on personal growth and self-actualization. Here people contribute because it is fun for its own sake and because they grow personally from it.<\/li>\n<li><strong>Extrinsic<\/strong> &#8211; This is an external motivator focused on material recognition such as a badge that a person can point to as a representation\u00a0 and\/or certification of their contribution.<\/li>\n<li><strong>Community<\/strong> &#8211; This motivator is based on our human need to feel part of a larger group that shares our view of the world &#8211; having a sense of belonging. (See <a title=\"Why Do People Join and Stay Part Of a Community (and How to Support Them)\" href=\"http:\/\/seanbolton.me\/2014\/07\/24\/why-do-people-join-and-stay-part-of-a-community-and-how-to-support-them\/\" target=\"_blank\">Why Do People Join and Stay Part Of a Community<\/a> for a deeper exploration here.)<\/li>\n<li><strong>Preemptive Generosity<\/strong> &#8211; This motivator is about giving something before it is asked for. It could be anything and it&#8217;s tied to our feelings of reciprocity. In a broad perspective, open source itself often follows this rule by releasing code before others know to ask for it.<\/li>\n<li><strong>Social Value<\/strong> &#8211; Motivation here is about feeling as if your contributions create a better world. There needs to be a clear and strong sense of impact. <a title=\"Why We Collaborate : TED Radio Hour : NPR\" href=\"http:\/\/www.npr.org\/2013\/07\/13\/197986218\/why-we-collaborate\" target=\"_blank\">As Jimmy Wales once put it<\/a>, &#8220;Usually, when people have an eight-hour binge of editing Wikipedia they think, well, I made the world a little bit better place than it was when I started.&#8221;<\/li>\n<li><strong>Helpfulness<\/strong> &#8211; This motivator is based purely on the desire to help others and give back. This is less about changing the world per se and more about having an impact in a person&#8217;s life. Similar but different.<\/li>\n<\/ul>\n<p>When we can be explicit around these motivators, we can design contributor experiences that support them. That creates a more fulfilling experience for contributors and allows a project to grow while remaining meaningful.<\/p>\n<p>Below is a PDF I put together to explore these motivators as they relate to Mozilla (it&#8217;s certainly incomplete). However, these should be relevant in all community driven projects and be non-unique to Mozilla.<\/p>\n<p><a href=\"https:\/\/seanbolton.files.wordpress.com\/2014\/07\/contributor-motivation.pdf\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1573\" src=\"http:\/\/seanbolton.files.wordpress.com\/2014\/07\/contributor-motivation.jpg?w=696\" alt=\"contributor motivation\" width=\"696\" height=\"522\" \/><\/a><\/p>\n<p><em>[<a title=\"Exploring Contributor Motivation\" href=\"http:\/\/seanbolton.me\/2014\/08\/12\/exploring-contributor-motivation\/\" target=\"_blank\">Post also appeared on Sean Bolton&#8217;s blog<\/a>.]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why does understanding motivation for open source matter? This allows community builders to design more fulfilling experiences for contributors. It allows a contributor to be recognized in way he or &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/community\/2014\/09\/15\/exploring-contributor-motivation\/\">Read more<\/a><\/p>\n","protected":false},"author":657,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31773],"coauthors":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/posts\/1972"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/users\/657"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/comments?post=1972"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/posts\/1972\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/media?parent=1972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/categories?post=1972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/tags?post=1972"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/community\/wp-json\/wp\/v2\/coauthors?post=1972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}