Looking back over 2013, the project that really defined the year for me was launching Firefox OS on three devices in 14 different countries (to be accurate, it was a series of many projects rather than a single one, but bear with me). It was very satisfying on both a personal and professional level to help advance a new era for Mozilla, expand the Firefox brand in an exciting direction and work with a great team of people to make it all happen.<\/p>\n
I particularly enjoyed that the launches required so many different kinds of work. Please allow me to go to bullet points for an incomplete list of some of the highlights:<\/p>\n
* creating two new<\/a> websites<\/a> to introduce the product to both business and consumer audiences (as detailed by Ty here<\/a>) Overall, it was a challenging, inspiring, mind-expanding set of projects, and I couldn’t be happier about the results. And, it goes without saying that I certainly didn’t do all this by myself…working with our world-class creative team plus all the other Mozillians involved was probably my favorite part of all.<\/p>\n On a closing note, here’s a nice video detailing our Poland launch last summer that nicely captures the spirit of what we were doing:<\/p>\n
\n* overseeing the look and feel of our very successful presence at Mobile World Congress 2013<\/a>
\n* launching out-of-home campaigns in several markets (the giant, building-sized billboard<\/a> in Warsaw being a particular favorite)
\n* developing a visual identity (fox illustrations, color palette, font system, etc) to be used across all these materials
\n* incorporating the visual identity details<\/a> into our style guide for easier use by partners and community members
\n* creating several different videos to communicate the product benefits and details
\n* working with the always-amazing Mozilla community in multiple continents
\n* helping partners incorporate our style and messaging into their own materials
\n* generally building out an entire system that effectively tells the story of Firefox OS and is flexible to be used pretty much anywhere and everywhere<\/p>\n