{"id":408,"date":"2014-09-29T13:56:09","date_gmt":"2014-09-29T13:56:09","guid":{"rendered":"http:\/\/blog.mozilla.org\/creative\/?p=408"},"modified":"2014-09-29T13:56:09","modified_gmt":"2014-09-29T13:56:09","slug":"building-a-living-logo-from-community-data-a-rough-working-prototype","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/creative\/2014\/09\/29\/building-a-living-logo-from-community-data-a-rough-working-prototype\/","title":{"rendered":"Building a Living Logo from Community Data: a Rough Working Prototype"},"content":{"rendered":"<p>The core component of our MozID project is a new &#8220;living logo&#8221; for Mozilla &#8211; one that is directly shaped by the activity of our community and evolves over time based on that activity. We&#8217;ve shared <a href=\"http:\/\/blog.seanmartell.com\/2014\/08\/11\/what-is-a-living-brand\/\" target=\"_blank\">some examples of other living logos<\/a>, and reported that we&#8217;re <a href=\"http:\/\/blog.seanmartell.com\/2014\/09\/04\/mozilla-id-project-logo-exploration-and-pitch-interactive\/\" target=\"_blank\">working with Pitch Interactive<\/a> to build that data visualization, but the concept can still be a little abstract until you see it.<\/p>\n<p>The good news is that now we have a rough working prototype that allows you to do just that.<\/p>\n<p>To be clear, this does NOT at all represent how the final logo will look, but the prototype really does bring the idea to life in a much more significant way. First, check out this short video that gives some background explanation:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/sTcuOzMyxeE?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The prototype itself lets you take straightforward information about community activity (sourced from <a href=\"http:\/\/www.areweamillionyet.org\/\" target=\"_blank\">areweamillionyet.org<\/a>) and turn them into a logo-ish shape. First, adjust details like opacity, shape of the curves or the particular sources of the data, then click the &#8216;transform&#8217; link to see them all come together. <\/p>\n<p><a href=\"https:\/\/www.mozilla.org\/en-US\/styleguide\/identity\/mozilla\/logo-prototype\/\" target=\"_blank\">Here&#8217;s the prototype<\/a>.<\/p>\n<p>Our logo will be much more visually refined and styled than this, but it&#8217;s pretty eye-opening to see it all come together&#8230;especially considering that it will be a constantly shifting representation of the heart of Mozilla. I&#8217;m really excited about that part in particular.<\/p>\n<p>Stay tuned for more details on this project coming soon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The core component of our MozID project is a new &#8220;living logo&#8221; for Mozilla &#8211; one that is directly shaped by the activity of our community and evolves over time based on that activity. We&#8217;ve shared some examples of other &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/creative\/2014\/09\/29\/building-a-living-logo-from-community-data-a-rough-working-prototype\/\">Continue reading<\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323,26523,5],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/posts\/408"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/creative\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}