What is microtargeting and what is it doing in our politics?

The rise of the digital media ecosystem – with internet search engines, over-the-top video services, social media networks, and web-based news outlets all simultaneously vying for our collective attention – has dramatically revolutionized the way that the average American consumes information today.  This new media regime increasingly influences every aspect of our society, from how … Continue reading What is microtargeting and what is it doing in our politics?