{"id":62532,"date":"2019-04-15T00:00:00","date_gmt":"2019-04-15T00:00:00","guid":{"rendered":"http:\/\/blog.mozilla.org\/foxtail\/2019\/04\/15\/the-bug-in-apples-latest-marketing-campaign\/"},"modified":"2021-02-09T05:30:26","modified_gmt":"2021-02-09T05:30:26","slug":"the-bug-in-apples-latest-marketing-campaign","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/mozilla\/the-bug-in-apples-latest-marketing-campaign\/","title":{"rendered":"The Bug in Apple\u2019s Latest Marketing Campaign"},"content":{"rendered":"<p>Apple\u2019s latest marketing campaign \u2014 \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=A_6uV9A12ok\">Privacy. That\u2019s iPhone<\/a>\u201d \u2014 made us raise our eyebrows.<\/p>\n<p>It\u2019s true that Apple has an impressive track record of protecting users\u2019 privacy, from end-to-end encryption on iMessage to anti-tracking in Safari.<\/p>\n<p>But a key feature in iPhones has us worried, and makes their latest slogan ring a bit hollow.<\/p>\n<p>Each iPhone that Apple sells comes with a unique ID (called an \u201cidentifier for advertisers\u201d or IDFA), which lets advertisers track the actions users take when they use apps. It\u2019s like a salesperson following you from store to store while you shop and recording each thing you look at. Not very private at all.<\/p>\n<p>The good news: <a href=\"https:\/\/support.apple.com\/en-us\/HT202074\">You can turn this feature off<\/a>. The bad news: Most people don\u2019t know that feature even exists, let alone that they <em>should<\/em> turn it off. And we think that they shouldn\u2019t have to.<\/p>\n<p><b>That\u2019s why we\u2019re asking Apple to change the unique IDs for each iPhone every month. <\/b>You would still get relevant ads \u2014 but it would be harder for companies to build a profile about you over time.<\/p>\n<p><b><a href=\"https:\/\/foundation.mozilla.org\/campaigns\/privacy-thats-iphone-but-is-it\/\">If you agree with us, will you add your name to Mozilla\u2019s petition?<\/a> <\/b><\/p>\n<p>If Apple makes this change, it won\u2019t just improve the privacy of iPhones \u2014 it will send Silicon Valley the message that users want companies to safeguard their privacy <i>by default<\/i>.<\/p>\n<p>At Mozilla, we\u2019re always fighting for technology that puts users\u2019 privacy first: We publish our annual <a href=\"https:\/\/foundation.mozilla.org\/en\/privacynotincluded\/\">*Privacy Not Included<\/a> shopping guide. We urge major retailers not to stock <a href=\"https:\/\/mic.com\/articles\/189673\/target-and-walmart-stop-selling-the-superhackable-kids-toy-cloudpets-after-pressure-from-mozilla#.JvFZseUwF\">insecure connected devices<\/a>. And our Mozilla Fellows <a href=\"https:\/\/publicbydefault.fyi\/\">highlight the consequences<\/a> of technology that makes publicity, and not privacy, the default.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s latest marketing campaign \u2014 \u201cPrivacy. That\u2019s iPhone\u201d \u2014 made us raise our eyebrows. It\u2019s true that Apple has an impressive track record of protecting users\u2019 privacy, from end-to-end encryption on iMessage to anti-tracking in Safari. But a key feature in iPhones has us worried, and makes their latest slogan ring a bit hollow. Each [&hellip;]<\/p>\n","protected":false},"author":1532,"featured_media":12104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Bug in Apple\u2019s Latest Marketing Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/the-bug-in-apples-latest-marketing-campaign\/\" \/>\n<script type=\"application\/ld+json\" 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