{"id":62589,"date":"2020-03-24T00:00:00","date_gmt":"2020-03-24T00:00:00","guid":{"rendered":"http:\/\/blog.mozilla.org\/foxtail\/2020\/03\/24\/try-our-latest-test-pilot-firefox-for-a-better-web-offering-privacy-and-faster-access-to-great-content\/"},"modified":"2021-02-03T02:21:47","modified_gmt":"2021-02-03T02:21:47","slug":"try-our-latest-test-pilot-firefox-for-a-better-web-offering-privacy-and-faster-access-to-great-content","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/firefox\/try-our-latest-test-pilot-firefox-for-a-better-web-offering-privacy-and-faster-access-to-great-content\/","title":{"rendered":"Try our latest Test Pilot, Firefox for a Better Web, offering privacy and faster access to great content"},"content":{"rendered":"

Today we are launching a new Test Pilot initiative called Firefox Better Web with Scroll<\/a>. The Firefox Better Web initiative is about bringing the ease back to browsing the web. We know that publishers are getting the short end of the stick in the current online ad ecosystem<\/a> and advertising networks make it difficult for excellent journalism to thrive. To give users what they want most, which is great quality content without getting tracked by third parties, we know there needs to be a change. We\u2019ve combined Firefox and Scroll\u2019s growing network of ad-free sites to offer users a fast and private web experience that we believe can be our future.<\/p>\n

If we\u2019re going to create a better internet for everyone, we need to figure out how to make it work for publishers. Last year, we launched Enhanced Tracking Protection by default<\/a> and have blocked more than two trillion third-party trackers to date, but it didn\u2019t directly address the problems that publishers face. That\u2019s where our partner Scroll comes in. By engaging with a better funding model, sites in their growing network no longer have to show you ads to make money. They can focus on quality not clicks. Firefox Better Web with Scroll gives you the fast, private web you want and supports publishers at the same time.<\/p>\n

To try the Firefox Better Web online experience, Firefox users simply sign up for a Firefox account and install a web extension. As a Test Pilot<\/a>, it will only be available in the US. The membership is 50% off for the first six months at $2.50 per month. This goes directly to fund publishers and writers, and in early tests<\/a> we\u2019ve found that sites make at least 40% more money than they would have made from showing you ads.<\/p>\n

Early experimentation demonstrates desire for a \u201cbetter web\u201d<\/h3>\n

In February of 2019, we announced that we were exploring alternative revenue models<\/a> on the web. Before we committed to any particular approach, we wanted to better understand the problem space. The entire investigation followed a very similar arc to the work we did with Firefox Monitor<\/a>. We let the user be our guide, putting their expressed needs and concerns at the forefront of all of our work. We also tested cheaply and frequently. At each stage increasing the level of investment, but also the clarity of data.<\/p>\n

One of our tests was an initial experiment with Scroll <\/a>to discern whether there was an appetite and desire for this type of online experience. We wanted to get a better sense from our users on what they cared about the most and figure out the pain points for news sites as well, so we used multiple different value propositions to describe the service that Scroll offered. Here are our findings:<\/p>\n