{"id":63001,"date":"2019-06-26T00:00:00","date_gmt":"2019-06-26T00:00:00","guid":{"rendered":"http:\/\/blog.mozilla.org\/foxtail\/2019\/06\/26\/hey-advertisers-track-this\/"},"modified":"2019-06-26T00:00:00","modified_gmt":"2019-06-26T00:00:00","slug":"hey-advertisers-track-this","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/firefox\/hey-advertisers-track-this\/","title":{"rendered":"Hey advertisers, track THIS"},"content":{"rendered":"

If it feels like the ads chasing you across the internet know you a little too well, it\u2019s because they do (unless you\u2019re an avid user of ad blockers, in which case this is not for you). Earlier this month we announced Enhanced Tracking Protection<\/a> on by default for new users in our flagship Firefox Quantum browser as a way to stop third-party cookies in their tracks. If you\u2019re still not sure why you\u2019d want to block cookies, today we\u2019re launching a project called Track THIS<\/a> to help you recognize what they do.<\/p>\n

You\u2019re being followed across the web through cookies\u2014small data files stored by your browser<\/a>\u2014that remember things like language preferences, sites you\u2019ve visited, or what\u2019s in your shopping cart. That might sound generally fine, but it gets shady when data brokers and advertising networks also use cookies to collect information about your internet habits without your consent<\/a>. You should still have control over what advertisers know about you\u2014if they know anything about you at all\u2014which can be tough when web trackers operate out of sight.<\/p>\n

That\u2019s why we made Track THIS<\/a>: to bring that out-of-sight tracking front and center. Step into someone else\u2019s shoe ads for a while by opening up 100 tabs at once.<\/p>\n

\"track<\/p>\n

\u00a0<\/p>\n

Let\u2019s be clear, though. This will show you ads for products you might not be interested in at all, so it\u2019s really just throwing off brands who want to advertise to a very specific type of person. You\u2019ll still be seeing ads. And eventually, if you just use the internet as you typically would day to day, you\u2019ll start seeing ads again that align more closely to your normal browsing habits. If you\u2019d rather straight-up block third-party tracking cookies, go ahead and get Enhanced Tracking Protection in Firefox<\/a>.<\/p>\n

Here\u2019s How Track THIS<\/a> Works:<\/h2>\n
    \n
  1. WARNING. Before you try Track THIS, get your tabs in order and save your work. Maybe even open up a new window or browser. Track THIS will open A LOT of tabs. 100 tabs is a lot.<\/li>\n
  2. Choose a profile to trick advertisers into thinking you\u2019re someone else. If you\u2019ve ever wondered what life might be like as an owner of a YouTube tea channel or someone who is actively preparing for the end of the world, this is your chance! The choices are: Hypebeast, Filthy Rich, Doomsday, or Influencer.<\/li>\n
  3. Confirm that you\u2019re ready to open 100 tabs based on that profile.<\/li>\n
  4. Close all 100 tabs and open up a new window. Watch your ads across the internet change before your eyes. Your ads will probably only be impacted for a few days, but ad trackers are pretty sophisticated. They could start reflecting your normal browsing habits sooner than that.<\/li>\n
  5. When you\u2019re done with the experiment, get Firefox with Enhanced Tracking Protection<\/a> to block third-party tracking cookies by default.<\/li>\n<\/ol>\n

    Try it out for yourself here<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

    If it feels like the ads chasing you across the internet know you a little too well, it\u2019s because they do (unless you\u2019re an avid user of ad blockers, in which case this is not for you). Earlier this month we announced Enhanced Tracking Protection on by default for new users in our flagship Firefox […]<\/p>\n","protected":false},"author":1199,"featured_media":51800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"coauthors":[],"acf":[],"yoast_head":"\nHey advertisers, track THIS<\/title>\n<meta name=\"description\" content=\"If it feels like the ads chasing you across the internet know you a little too well, it\u2019s because they do (unless you\u2019re an avid user of ad blockers, in which case this is not for you).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/firefox\/hey-advertisers-track-this\/\" \/>\n<script type=\"application\/ld+json\" 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