{"id":63098,"date":"2021-07-12T11:26:09","date_gmt":"2021-07-12T18:26:09","guid":{"rendered":"http:\/\/blog.mozilla.org\/foxtail\/2020\/10\/05\/break-free-from-the-doomscroll-with-pocket\/"},"modified":"2021-07-12T11:26:14","modified_gmt":"2021-07-12T18:26:14","slug":"break-free-from-the-doomscroll-with-pocket","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/internet-culture\/deep-dives\/break-free-from-the-doomscroll-with-pocket\/","title":{"rendered":"Break free from the doomscroll with Pocket"},"content":{"rendered":"\n<p class=\"has-drop-cap has-normal-font-size\">Last year a new phrase crept into the zeitgeist: doomscrolling, the tendency to get stuck in a bad news content cycle even when consuming it makes us feel worse. That\u2019s no surprise given that 2020 was one for the books with an unrelenting flow of calamitous topics, from the pandemic to murder hornets to wild fires. Even before we had a name for it and real life became a Nostradamus prediction, it was all too easy to fall into the doomscroll trap. Many <a href=\"https:\/\/www.pbs.org\/wgbh\/nova\/article\/radical-ideas-social-media-algorithms\/\">content recommendation algorithms<\/a> are designed to keep our eyeballs glued to a screen, potentially leading us into more questionable, extreme or ominous territory.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/getpocket.com\/\">Pocket<\/a>, the content recommendation and saving service from Mozilla, offers a brighter view, inviting readers to take a different direction with high-quality content and an interface that isn&#8217;t designed to trap you or bring you down. You can <a href=\"https:\/\/getpocket.com\/explore\/\">get great recommendations<\/a> and also <a href=\"https:\/\/getpocket.com\/add\/\">save content to your Pocket<\/a>, both in the app and through Firefox, every time you open a new tab in the browser. Pocket doesn\u2019t send you down questionable rabbit holes or bombard you with a deluge of depressing or anxiety-producing content. Its recommendations are vetted by thoughtful, dedicated human editors who do a lot of reading and watching so you don\u2019t have to dig through the muck.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zZzl649NcD0\" allowfullscreen=\"allowfullscreen\" width=\"700\" height=\"395\" frameborder=\"0\"><\/iframe><\/p>\n\n\n\n<p class=\"has-text-align-left\">\u201cI&#8217;ve always loved reading, and it is definitely a thrill to read all day at my desk and not feel like I&#8217;m procrastinating. I&#8217;m actually doing my job,\u201d said Amy Maoz, Pocket recommendations editor.<\/p>\n\n\n\n<p>Amy and colleague Alex Dalenberg are two members of Pocket\u2019s human curator team, and they are some of the people who look after the stories that appear on the Firefox new tab page.<\/p>\n\n\n\n<p>Every day, Pocket users save millions of articles, videos, links and more from across the web, forming the foundation of Pocket&#8217;s recommendations. From this activity, Pocket\u2019s algorithms surface the most-saved and most-read content from the Pocket community. Pocket\u2019s human curators then sift through this material and elevate great reads for the recommendation mix: in-depth features, clever explainers, curiosity chasers, timely reads and evergreen pieces. The curator team makes sure that a wide assortment of publishers are represented, as well as a large variety of topics, including what\u2019s happening in the world right now. And it\u2019s done in a way that respects and preserves the privacy of Pocket readers.<\/p>\n\n\n\n<p>&#8220;I&#8217;m consistently impressed and delighted by what great content Pocket users find all across the web,&#8221; said Maoz. &#8220;Our users do an incredible job pointing us to fascinating, entertaining and informative articles and videos and more.\u201d<\/p>\n\n\n\n<p>\u201cSaving something in your Pocket is different from, say, pressing the \u2018like\u2019 button on it,\u201d Alex Dalenberg, Pocket recommendations editor, added. \u201cIt\u2019s more personal. You are saving it for later, so it\u2019s less performative. And that often points us to real gems.\u201d<\/p>\n\n\n\n<p>It makes sense that a lot of big, juicy stories end up in Pocket; articles from The New York Times, The Guardian, Wired and The Ringer are regularly among the top-saved by readers. Pocket\u2019s algorithms also flag stories from smaller publications that receive a notable number of saves and highlight them to the curators for consideration. That allows smaller publications and diverse voices to get wider exposure for content that might have otherwise flown under the radar.<\/p>\n\n\n\n<p>\u201cThe power of the web is that everybody owns a printing press now, but I feel like we&#8217;ve lost a bit of that web 1.0 or 1.5 feeling,\u201d Dalenberg said. \u201cIt&#8217;s always really exciting when we can surface exceptional content from smaller players and indie web publications, not just the usual suspects. It\u2019s also great to hear people say how much they like discovering new publications because they saw them in Pocket\u2019s recommendations.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"548\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-investigator-cartoon-1024x548.png\" alt=\"\" class=\"wp-image-63667\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-investigator-cartoon-1024x548.png 1024w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-investigator-cartoon-300x160.png 300w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-investigator-cartoon-768x411.png 768w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-investigator-cartoon-1000x535.png 1000w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-investigator-cartoon.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"548\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-algorithm-monster-cartoon-1024x548.png\" alt=\"\" class=\"wp-image-63677\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-algorithm-monster-cartoon-1024x548.png 1024w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-algorithm-monster-cartoon-300x160.png 300w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-algorithm-monster-cartoon-768x411.png 768w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-algorithm-monster-cartoon-1000x535.png 1000w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/12\/Pocket-algorithm-monster-cartoon.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The power of a Pocket recommendation<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/scalawagmagazine.org\/\">Scalawag<\/a> magazine is a small nonprofit publication dedicated to U.S. Southern culture and issues, with a belief that great storytelling and reporting can lead to policy changes. Last June, Scalawag published a round-up piece entitled <a href=\"https:\/\/scalawagmagazine.org\/2020\/06\/understanding-white-supremacy-protests\/\">Reckoning with white supremacy: Five fundamentals for white folks<\/a> to share how they had been covering issues of systemic racism in the South and police systems since it launched in 2015.<\/p>\n\n\n\n<p>\u201cI wrote it mostly for other folks on the team to use as a guide to send to well-meaning friends who found themselves suddenly interested in these issues in the summer of protests, almost as a reference guide for people unfamiliar with our work but who wanted to learn more,\u201d said Lovey Cooper, Scalawag\u2019s Managing Editor and author of the piece.<\/p>\n\n\n\n<p>Cooper published it on a Wednesday evening and sent it to a few friends on Thursday. By Friday morning, traffic was suddenly overwhelming their site, and Pocket was the driver. The Pocket team had recommended&nbsp; Cooper\u2019s story on the Firefox new tab, and people were reading it. Lots of them.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/twitter.com\/iolabhinton\/status\/1268995746214313985\"><img decoding=\"async\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/10\/twitter-scalawag.png\" alt=\"\" class=\"wp-image-7804\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\u201cI watched the metrics as I sat on the phone with various tech gurus to get the site back up and running, and within two hours \u2014 even with the site not working anywhere except in-app viewers like Pocket \u2014 the piece became our most viewed story of the year,\u201d she said.<\/p>\n\n\n\n<p>By Sunday, Scalawag saw more than five times its usual average monthly visitors to the site since Friday alone. They gained hundreds of new email subscribers, and thousands in expected lifetime membership and one-time donation revenue from readers who had not previously registered on the site. It became the most viewed story Scalawag had ever published, beating out by a huge margin the couple of times The New York Times featured them.<\/p>\n\n\n\n<p>\u201cThe rest of June was a whirlwind too,\u201d Cooper said. \u201cWe were being asked to speak on radio programs and at events like never before, due to our unique positioning as lifelong champions of racial and social justice. Just as those topics came into the mainstream zeitgeist, we were perfectly poised to showcase to the world that, yes, Scalawag has indeed always been fighting this fight with our stories \u2014 and here are the articles to prove it.\u201d<\/p>\n\n\n\n<p>Cooper\u2019s piece was also included in a Pocket collection, <a href=\"https:\/\/blog.getpocket.com\/2020\/07\/what-were-reading-the-fight-for-racial-equity-justice-and-black-lives\/\">What We\u2019re Reading: The Fight for Racial Equity, Justice and Black Lives<\/a>. Pocket has continued to publish <a href=\"https:\/\/blog.getpocket.com\/category\/collections\/racial-justice\/\">Racial Justice collections<\/a>, a set of in-depth collections curated by Black scholars, journalists and writers.<\/p>\n\n\n\n<p>\u201cWe saw this as an opportunity to use our platform to amplify and champion Black voices and diverse perspectives,\u201d said Carolyn O\u2019Hara, Director of Editorial at Pocket. \u201cWe have always felt that it\u2019s our responsibility at Pocket to highlight pieces that can inform and inspire from all across the web, and we\u2019re more committed to that than ever.\u201d<\/p>\n\n\n\n<p>Scalawag\u2019s story shows how Pocket\u2019s curated recommendations can provide hungry readers with context and information while elevating smaller publishers whose thoughtful content deserves more attention and readership.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Quality content over dubious information<\/b><\/h2>\n\n\n\n<p>The idea that everyone has a printing press thanks to the internet is a double-edged sword. Anyone <i>can<\/i> publish anything, which has also opened the door to <a href=\"https:\/\/money.cnn.com\/interactive\/media\/the-macedonia-story\/\">misinformation as a cottage industry<\/a>. Then it shows up on social media. And with more people turning to social media as their news and information sources, even when it isn\u2019t vetted, <a href=\"https:\/\/www.brookings.edu\/blog\/order-from-chaos\/2018\/05\/09\/how-misinformation-spreads-on-social-media-and-what-to-do-about-it\/\">misinformation quickly takes off<\/a> and does damage. But you won\u2019t find it in Pocket.<\/p>\n\n\n\n<p>The Pocket editorial team works hard to maintain one bias: quality content. Along with misinformation, you won\u2019t find clickbait on Pocket, nor are you likely to find breaking news. Those are more <i>in the moment<\/i> reads, rather than <i>save it for later<\/i> reads. Maoz asserts that no one really saves articles like <i>Here\u2019s what 10 celebs look like in bikinis<\/i> to read it tomorrow. They might click it, but they don\u2019t hold onto it with Pocket.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"648\" height=\"347\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/10\/pocket-collection-ransomware.jpg\" alt=\"\" class=\"wp-image-66531 size-full\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/10\/pocket-collection-ransomware.jpg 648w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2020\/10\/pocket-collection-ransomware-300x161.jpg 300w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">Essential Reading: What is ransomware?<\/h4>\n\n\n\n<p>Here\u2019s what you need to know about the growing cybersecurity threat.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/getpocket.com\/collections\/essential-reading-explaining-ransomware\" target=\"_blank\" rel=\"blog noopener noreferrer\">View the collection<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n<\/div><\/div>\n\n\n\n<p>And when it comes to current events and breaking news, you\u2019ll find that Pocket recommendations often have a wider or higher altitude view. \u201cWe\u2019re not necessarily recommending the first or second day story but the Sunday magazine story,\u201d Dalenberg adds, since it\u2019s often the longer, more in-depth reads that users are saving. That would be the history of the bathing suit, for example, rather than a clickbait celeb paparazzi story, whose goal might solely be to deploy online tracking and serve ads more so than to provide quality content.<\/p>\n\n\n\n<p>\u201cPeople are opening a new tab in Firefox to do something, and we aren\u2019t trying to shock or surprise them into clicking on our recommendations, to bait them into engaging, in other words,\u201d said Maoz. \u201cWe\u2019re offering up content we believe is worthy of their time and attention. \u201d<\/p>\n\n\n\n<p>Curators won\u2019t recommend content to Pocket that they believe is misleading or sensational, or from a source without a strong history of integrity. They also avoid articles based on studies with just a single source, choosing instead to wait until there is more information to confirm or debunk the story. They also review the meta-image \u2013 the preview image that appears when an article is shared. Since they don\u2019t have control over what image a publisher selects, they take care to avoid surprising people with inappropriate visuals on the Firefox new tab.<\/p>\n\n\n\n<p>As part of the Mozilla family, Pocket, like Firefox, looks out for your privacy.<\/p>\n\n\n\n<p>\u201cPocket doesn\u2019t mine everyone\u2019s data to show them creepily targeted stories and things they don\u2019t actually want to read,\u201d Maoz said. \u201cWhen I tell people about what I do at Pocket, I always tie it back to privacy, which I think is really cool. That&#8217;s basically why we have jobs \u2014 because Mozilla cares about privacy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year a new phrase crept into the zeitgeist: doomscrolling, the tendency to get stuck in a bad news content cycle even when consuming it makes us feel worse. That\u2019s no surprise given that 2020 was one for the books with an unrelenting flow of calamitous topics, from the pandemic to murder hornets to wild [&hellip;]<\/p>\n","protected":false},"author":727,"featured_media":57616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464058,461998],"tags":[451298],"coauthors":[311664],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Break free from the doomscroll with Pocket<\/title>\n<meta name=\"description\" content=\"Ditch the doomscroll! 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