{"id":64669,"date":"2021-02-26T10:00:35","date_gmt":"2021-02-26T18:00:35","guid":{"rendered":"https:\/\/blog.mozilla.org\/foxtail\/?p=64669"},"modified":"2023-02-21T18:18:46","modified_gmt":"2023-02-22T02:18:46","slug":"the-fox-is-still-in-the-firefox-logo","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/internet-culture\/the-fox-is-still-in-the-firefox-logo\/","title":{"rendered":"Remain calm. The fox is still in the Firefox logo."},"content":{"rendered":"\n

If you\u2019ve been on the internet this week, chances are you might have seen a meme or two <\/a>about the Firefox logo.<\/p>\n\n\n\n

And listen, that\u2019s great news for us. Sure, it\u2019s stressful to have hundreds of thousands of people shouting things like \u201cjustice for the fox\u201d in all-caps in your mentions for three days straight, but ultimately that means people are thinking about the brand in a way they might not have for years.<\/p>\n\n\n\n

People were up in arms because they thought we had scrubbed fox imagery from our browser. Rest easy knowing nothing could be further from the truth.<\/p>\n\n\n\n

The logo causing all the stir is one we created a while ago with input from our users. Back in 2019, we updated the Firefox browser logo and added the parent brand logo<\/a> as a new logo for our broader product portfolio that extends beyond the browser.<\/p>\n\n\n\n

What this moment showed us first and foremost is that apparently some of Firefox\u2019s most ardent fans aren\u2019t actually using the browser because then they\u2019d know the beloved fox icon is alive and well in Firefox. All you have to do is click on it every day on your desktop.<\/p>\n\n\n

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It’s right there!<\/figcaption><\/figure><\/div>\n\n\n

This experience also gave us our own mini-case study on how misinformation spreads online.<\/p>\n\n\n\n

Because we care about combatting misinformation (yet another reason to use Firefox), let\u2019s take a look at how this happened<\/a>.<\/p>\n\n\n

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This screenshot has been censored, just in case.<\/figcaption><\/figure><\/div>\n\n\n

That bottom middle image with the fox curled around the purple globe is our current Firefox browser logo. The bottom right image of the fiery marble is our parent brand logo, which represents the family of Firefox products we make outside of just the Firefox browser, like Firefox Monitor<\/a>. It\u2019s not an icon you\u2019re going to see on a dock, phone\u2019s home screen or desktop, though.<\/p>\n\n\n\n\n

\n \"An <\/div>\n
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Come for the logo, stay for the lightning fast browser that doesn\u2019t sell you out<\/h3> Get Firefox<\/span> <\/div>\n<\/a>\n\n\n\n

We didn\u2019t get rid of the fox then and have no plans to do so now, or ever. Plenty of folks jumped in to try and clear things up in the original thread, but once the \u201cthey killed the fox\u201d meme caught momentum and became the “Firefox minimalist logo” meme, there was no stopping it.<\/p>\n\n\n\n

It spread to Instagram and then to Reddit. The memes became so pervasive that there were memes being made about how there were too many Firefox logo memes<\/a>.<\/p>\n\n\n\n

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Please just stop<\/a> from memes<\/a> <\/blockquote>