{"id":68200,"date":"2022-01-10T03:00:00","date_gmt":"2022-01-10T11:00:00","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=68200"},"modified":"2022-01-10T12:49:36","modified_gmt":"2022-01-10T20:49:36","slug":"mozilla-themarkup-partner-rally-facebook-tracking-data-collection","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/mozilla\/news\/mozilla-themarkup-partner-rally-facebook-tracking-data-collection\/","title":{"rendered":"Mozilla partners with The Markup to launch Rally study into Facebook\u2019s tracking and data collection practices"},"content":{"rendered":"\n

Browser maker Mozilla today announced a partnership with The Markup<\/a>, the non-profit newsroom that investigates how technology is reshaping society, on a research project to provide insights into and data about a space that\u2019s opaque to policymakers, researchers and users themselves. By joining Mozilla and The Markup\u2019s \u201cFacebook Pixel Hunt\u201d<\/a> in Firefox, people can help Rally<\/a> and The Markup unravel how Facebook\u2019s tracking infrastructure massively collects data about people online \u2013 data that is used to target ads, tailor content recommendations and spread misinformation \u2013 all by simply browsing the web.<\/p>\n\n\n\n

The Markup<\/a> is the newest partner for Rally, the privacy-first data-sharing platform<\/a> <\/a>that was created by Mozilla in 2021<\/a> to take back control from platforms that are not transparent about how they use people\u2019s data and make it very difficult for independent outside research to take place. Rally is a novel way for people to help answer systemic questions by contributing their own browsing behavior data, putting it to work as part of a collective effort to solve societal problems that start online and that we have not been able to investigate this way before. <\/p>\n\n\n\n

Using tools provided by Rally, the two organizations will research how Facebook tracks people across the web through its Facebook pixel-powered ad network and shine a light on what Facebook knows about their online life. By opting into \u201cThe Facebook Pixel Hunt\u201d study<\/a>, Rally gives Firefox users the power to help answer questions like: What kind of data does the Facebook pixel collect? Which sites share this data? What can this data reveal about people? What other ways does Facebook track people? How widespread is Facebook\u2019s tracking network?<\/p>\n\n\n\n

Mozilla is excited to partner with The Markup. Cited by legislators to combat discriminatory tenant screening<\/a> and mortgage lending, The Markup\u2019s journalism has distinguished itself with its direct impact on people\u2019s lives. The partnership of the two organizations brings together Rally\u2019s technical skill and The Markup\u2019s data-driven investigative journalism, exposing the problems of informational asymmetry on the internet and shedding light on systems of online surveillance used by companies like Facebook.<\/p>\n\n\n\n

\u201cA tool like Rally can bring the full force of communities of people joining together to provide insights into one of the most opaque parts of the internet that have such a dramatic impact on our individual lives and on society. This is a rare opportunity to lift the veil over Facebook\u2019s tracking and data collection practices outside of the Facebook platforms.\u201d<\/p>Ted Han, Rally Product Lead at Mozilla<\/cite><\/blockquote>\n\n\n\n

Facebook has repeatedly slowed down efforts to bring transparency and to help independent third parties research and understand the mechanisms at play on its platforms: it shut down CrowdTangle<\/a>, blocked ProPublica\u2019s Ad Transparency tools<\/a>, modified code to prevent The Markup\u2019s Citizen Browser<\/a> from collecting user-volunteered data and canceled NYU\u2019s AdObserver researchers\u2019 accounts<\/a>. <\/p>\n\n\n\n

\u201cThe Internet and the world cannot wait on platforms to do the right thing, especially when so much depends on it. This partnership seeks to lead the way in providing new and critical ways of illuminating the reality of the internet, led by the people who make it. This partnership comes at a time when the consequences of fragmented awareness have never been more stark.\u201d<\/p> Ted Han, Rally Product Lead at Mozilla <\/cite><\/blockquote>\n\n\n\n

\u201cWe\u2019re thrilled to partner with Mozilla, which shares our commitment to a more transparent and trusted internet. Rally is an open invitation for the public to contribute to important research into some of today\u2019s most pressing issues, and we\u2019re excited to investigate wherever it leads.\u201d<\/p>Julia Angwin, editor-in-chief and founder of The Markup <\/cite><\/blockquote>\n\n\n\n

The Markup will be Rally\u2019s first non-academic partner. Rally launched as a Firefox extension in 2021. It has supported a study in collaboration with Princeton University\u2019s Center for Information Technology Policy<\/a> about news and misinformation about politics and COVID-19 across online services, and another ongoing study with the Stanford University Graduate School of Business<\/a> on news consumption and the impact of ads.<\/p>\n\n\n\n\n

\n \"\" <\/div>\n
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Participate in “The Facebook Pixel Hunt” <\/h3> Install Rally<\/span> <\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"

Browser maker Mozilla today announced a partnership with The Markup, the non-profit newsroom that investigates how technology is reshaping society, on a research project to provide insights into and data about a space that\u2019s opaque to policymakers, researchers and users themselves. By joining Mozilla and The Markup\u2019s \u201cFacebook Pixel Hunt\u201d in Firefox, people can help […]<\/p>\n","protected":false},"author":144,"featured_media":66497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463312,5,1],"tags":[],"coauthors":[306191],"acf":[],"yoast_head":"\nMozilla partners with The Markup to launch Rally study into Facebook\u2019s tracking and data collection practices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/news\/mozilla-themarkup-partner-rally-facebook-tracking-data-collection\/\" \/>\n<script type=\"application\/ld+json\" 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