{"id":75198,"date":"2024-06-16T23:05:03","date_gmt":"2024-06-17T06:05:03","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=75198"},"modified":"2025-05-07T09:28:59","modified_gmt":"2025-05-07T16:28:59","slug":"mozilla-anonym-raising-the-bar-for-privacy-preserving-digital-advertising","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/advertising\/mozilla-anonym-raising-the-bar-for-privacy-preserving-digital-advertising\/","title":{"rendered":"Introducing Anonym: Raising the bar for privacy-preserving digital advertising"},"content":{"rendered":"\n

Mozilla has acquired Anonym<\/a>, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for the advertising industry by ensuring user privacy while delivering effective advertising solutions.<\/p>\n\n\n\n

The online advertising industry is undergoing a significant transformation. With growing consumer concerns and increasing scrutiny from regulators, it’s evident that current data practices<\/a> are excessive and unsustainable. We are at the forefront of a pivotal shift in how privacy and advertising coexist, reshaping the digital landscape for advertisers, platforms, and consumers.<\/p>\n\n\n\n

Amidst this moment of change, Anonym stands out for its unique privacy-preserving technology. By securely combining encrypted data sets from platforms and advertisers, Anonym enables scalable, privacy-safe measurement and optimization of advertiser campaigns, thereby leading a shift toward a more sustainable advertising ecosystem.  <\/p>\n\n\n\n

Here’s how it works: <\/p>\n\n\n\n