{"id":76169,"date":"2024-10-08T06:04:40","date_gmt":"2024-10-08T13:04:40","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=76169"},"modified":"2025-04-16T08:45:31","modified_gmt":"2025-04-16T15:45:31","slug":"chicago-semicolon-books-danielle-moore","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/","title":{"rendered":"Semicolon Books: A haven of independence and empowerment in Chicago"},"content":{"rendered":"\n
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Danielle Moore is the founder of Semicolon Books in Chicago. Credit: Jesus J. Montero<\/figcaption><\/figure>\n\n\n\n
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Jesus J. Montero is an award-winning journalist and passionate storyteller. He\u2019s known for his investigative work covering social justice, music and culture. Jesus J. is also a producer, curating dynamic experiences that highlight culture through storytelling and dialogue. You can follow him on Instagram at @JesusJMontero<\/a>. Photo: Olivia Gatti\n<\/pre>\n<\/div><\/div>\n\n\n\n
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Danielle Moore is a woman on a mission. It shows in the carefully curated, outward-facing books that line the shelves of Semicolon Books in Chicago’s River West neighborhood.<\/p>\n\n\n\n
As a lesbian Black woman in a world that often overlooks her, Danielle wanted to build a space where diverse voices are celebrated and independence thrives. “If I want to create it, I will,” she said. For her, that is the definition of independence.<\/p>\n\n\n\n
To step into Danielle\u2019s world is to experience solace and peace intended for people seeking a place to simply be. Since it opened in 2019, Semicolon has been a staple in Chicago\u2019s literary community, offering a selection of books that celebrate stories and voices from Black history. This is also reflected in the art and cultural pieces that cover the bookstore\u2019s walls. <\/p>\n\n\n\n
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Danielle Moore stands in front of Semicolon Books in Chicago. Credit: Jesus J. Montero<\/figcaption><\/figure>\n\n\n\n
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Danielle Moore (center) with team members at Semicolon Books in Chicago, seated in front of artwork that highlights Black culture and history. Credit: Jesus J. Montero<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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“Independence is what creates my safety,” she explained, pointing to the word “independence” tattooed on her left forearm. <\/p>\n\n\n\n
With her work, Danielle strives to foster independence in others. One of her goals is to improve youth literacy in Chicago. She frequently donates much of her inventory to book drives for children, as well as for incarcerated individuals across Illinois.<\/p>\n\n\n\n
Danielle encourages finding empowerment by building one\u2019s own safe haven, just as she did.  “If you’re someone who constantly feels othered, create something,” Danielle advised. “It’s the only way to build a safe mental, emotional and physical space for yourself.”<\/p>\n\n\n\n
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A display of books at Semicolon Books, highlighting titles that celebrate Black voices and experiences. Credit: Jesus J. Montero<\/figcaption><\/figure>\n\n\n\n
The experiences that inspired Danielle to open Semicolon began in her childhood. “Books saved my life,” she reflected, remembering a time when the world offered her no other escape. Growing up, Danielle moved between homeless shelters, where books became her refuge. They opened her eyes to endless possibilities and offered life lessons that carried her into adulthood.<\/p>\n\n\n\n
Her love for books continues to shape her today. “I\u2019m always reading \u2018All About Love\u2019 by bell hooks,” Danielle said. “It\u2019s about love in its truest form \u2014 community love \u2014 and how you can\u2019t love anybody else if you don\u2019t love yourself. But more than that, it teaches that you can\u2019t claim to love something if you aren\u2019t giving back to the community, ensuring that people feel that love in real, tangible ways.”<\/p>\n\n\n\n
Empowering others<\/strong><\/h2>\n\n\n\n
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Danielle Moore greets a visitor outside Semicolon Books in Chicago. Credit: Jesus J. Montero<\/figcaption><\/figure>\n\n\n\n
Despite facing challenges \u2014 whether it’s critics questioning her outward-facing book displays, which isn\u2019t the industry standard, or landlords threatening to raise rent \u2014 Danielle remains focused. “I remember sitting in the space, meditating and being reminded that this space isn’t for them,” she said. “This space is for me.” <\/p>\n\n\n\n
Building a business, cultivating a community and creating art are all acts of love for Danielle. “Part of that is making sure others feel free to do the same, to carve out their own spaces of joy and expression,\u201d she said. <\/p>\n\n\n\n
Expanding her world <\/strong><\/h2>\n\n\n\n
Now, as Danielle embarks on new ventures beyond Semicolon\u2019s River West location, she reflects on the journey that brought her here. \u201cEverything always works out,\u201d she said, a personal mantra of sorts. <\/p>\n\n\n\n
Semicolon recently opened a new location on the ground floor of the historic Wrigley Building on the Mag Mile. Danielle also plans to launch an outpost in the East Garfield Park neighborhood.<\/p>\n\n\n\n
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Visitors enjoy the relaxed atmosphere at Semicolon Books in Chicago, whether browsing the shelves or working on laptops. Credit: Jesus J. Montero<\/figcaption><\/figure>\n\n\n\n
Her ambition extends beyond Chicago. In addition to a store in Chicago O’Hare International Airport, Danielle has London and Tokyo locations in her sights.<\/p>\n\n\n\n
And as the world expands for Semicolon, so too does its reach online. “The dope part about the internet is that it makes the world small, really fast,” Danielle said. “I can see something incredible, track down the person behind it, and fangirl over them. I love that.” For Danielle, the internet is more than just a tool \u2014 it’s a bridge, connecting her with people and communities she might otherwise never encounter.<\/p>\n\n\n\n
Owning a bookstore was never part of her original plan, but Danielle now envisions Semicolon becoming the world\u2019s largest independent, nonprofit Black-owned bookseller.

“If I’m not even supposed to be here, I’m gonna do what I want,” she said, determined to spread her message of freedom for all seeking a place to just be.<\/p>\n\n\n\n
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An aerial view of Semicolon Books in Chicago. Credit: Jesus J. Montero<\/figcaption><\/figure>\n\n\n\n
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Chicago\u2019s small business owners are shaping their communities with purpose. In this series<\/a>, we highlight the entrepreneurs behind local gems \u2013 each of them building something bigger than just a business. Through <\/em>Solo<\/em><\/a>, Mozilla\u2019s free AI-powered website creator, they\u2019re exploring new corners of their community online. Check out Danielle Moore’s <\/em>Solo website here<\/em><\/a>.<\/em><\/p>\n\n\n\n\n  
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Ready to start creating?<\/h3>      Launch your website<\/span>   <\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"
Jesus J. Montero is an award-winning journalist and passionate storyteller. He\u2019s known for his investigative work covering social justice, music and culture. Jesus J. is also a producer, curating dynamic experiences that highlight culture through storytelling and dialogue. You can follow him on Instagram at @JesusJMontero. Photo: Olivia Gatti Danielle Moore is a woman on […]<\/p>\n","protected":false},"author":1889,"featured_media":76170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464324],"tags":[4708,464259],"coauthors":[464260],"acf":[],"yoast_head":"\nSemicolon Books: A haven of independence and empowerment in Chicago<\/title>\n<meta name=\"description\" content=\"Semicolon Books is a Chicago-based independent bookstore known for uplifting diverse voices and fostering community engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/\",\"url\":\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/\",\"name\":\"Semicolon Books: A haven of independence and empowerment in Chicago\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2024\/10\/FireFox-SemiColon-Jesus-J-Montero-_21-scaled.jpg\",\"datePublished\":\"2024-10-08T13:04:40+00:00\",\"dateModified\":\"2025-04-16T15:45:31+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/ff2a2684ab8dcbe5372151857748455d\"},\"description\":\"Semicolon Books is a Chicago-based independent bookstore known for uplifting diverse voices and fostering community engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla-new-products\/chicago-semicolon-books-danielle-moore\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2024\/10\/FireFox-SemiColon-Jesus-J-Montero-_21-scaled.jpg\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2024\/10\/FireFox-SemiColon-Jesus-J-Montero-_21-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Danielle Moore is the founder of Semicolon Books in Chicago. 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