{"id":78474,"date":"2025-03-11T11:28:00","date_gmt":"2025-03-11T18:28:00","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=78474"},"modified":"2025-04-15T16:00:52","modified_gmt":"2025-04-15T23:00:52","slug":"ai-misinformation","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/internet-culture\/deep-dives\/ai-misinformation\/","title":{"rendered":"Misinformation in the age of AI: It\u2019s in the details (like extra fingers)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-1024x576.jpg\" alt=\"Illustration of a hand with numbered fingers, red flags, an AI speech bubble, and a cursor clicking a sparkling icon, symbolizing AI red flags and detection.\" class=\"wp-image-78475\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-1024x576.jpg 1024w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-300x169.jpg 300w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-768x432.jpg 768w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-1536x864.jpg 1536w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-1000x563.jpg 1000w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI-1280x720.jpg 1280w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2025\/03\/Misinfo-in-the-Age-of-AI.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you scroll through social media, the posts blend together: a heroic cat, a shocking statistic, a breaking news clip. But in a world where <a href=\"https:\/\/blog.mozilla.org\/en\/internet-culture\/how-does-ai-work\/\">AI<\/a> blurs the line between fact and fiction, how do you tell what\u2019s real from what\u2019s misinformation?&nbsp;<\/p>\n\n\n\n<p>The short answer: Most of the time, you can\u2019t. Generative AI tools have made it faster, cheaper, and easier to create convincing fakes, <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2024\/09\/02\/battling-ai-fakes-are-social-platforms-doing-enough\/\" target=\"_blank\" rel=\"noreferrer noopener\">flooding our feeds<\/a> with AI-generated content. But here\u2019s what you <em>can<\/em> do \u2013 learn to spot the signs of <a href=\"https:\/\/blog.mozilla.org\/en\/internet-culture\/spotting-misinformation-online\/\">misinformation<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What should I think about when trying to detect AI?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Just looking out for obvious AI will mean missing a lot of it. Retrain your brain to assess social media on a framework similar to the ones <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0377221723007609#sec0009\">used by AI-misinformation researchers<\/a>. Consider who\u2019s behind the post, whether the content makes sense, how it\u2019s written, the emotions it evokes and any signs of manipulation.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li>Who is posting this? Is it a reliable source? Is this account tied to a real-world institution that I trust?&nbsp;<\/li>\n\n\n\n<li>What is the username length? Is it a long set of random numbers and letters? Is it a verified account? Does it only have a handful of followers (who also look random or not real)?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li>Does the framing make sense? What is this content about? Is it especially vague or seems so outrageous that it couldn\u2019t be true? Does this contradict what you already know about the topic?&nbsp;<\/li>\n\n\n\n<li>Are there <a href=\"https:\/\/help.x.com\/en\/using-x\/community-notes\" target=\"_blank\" rel=\"noreferrer noopener\">platform flags<\/a> that the content could be potentially misleading, or a comment section full of claims that it\u2019s false? Are there AI badges or indicator hashtags such as #AI, #satire, #skit, #spoof or #AD?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Style&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li>How is it written? Is there poor or wooden-sounding grammar? Is it flowery? Is there unnatural repetition, or has the user posted the same thing several times?&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Does it repeat <a href=\"https:\/\/gptzero.me\/news\/most-common-ai-vocabulary\/\" target=\"_blank\" rel=\"noreferrer noopener\">often-used AI words<\/a> such as \u201celevate,\u201d \u201ccaptivate,\u201d \u201ctapestry\u201d or \u201cdelve\u201d? Does it use<a href=\"https:\/\/gptzero.me\/ai-vocabulary?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=ai-vocab\"> known AI phrases<\/a> such as \u201cprovided valuable insights,\u201d an \u201cindelible mark,\u201d or \u201ca rich tapestry\u201d? (Of course, these words and phrases don\u2019t definitively mean that the content is AI-generated misinformation; they\u2019re just reasons to take a closer look.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emotion&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li>Is this an especially emotion-laded post? Is the level of emotion appropriate for the situation?&nbsp;<\/li>\n\n\n\n<li>Does the post appear to \u201cweaponize\u201d emotion or tell readers how to feel about the content, such as by using more <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0377221723007609\" target=\"_blank\" rel=\"noreferrer noopener\">anger and swear words<\/a>? (Keep in mind that bots on social media <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0377221723007609\" target=\"_blank\" rel=\"noreferrer noopener\">can and do use profanity<\/a>).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Manipulation&nbsp;<\/strong><\/h3>\n\n\n\n<ul>\n<li>What might someone have to gain by touching on your emotions in this way? What\u2019s the worst-case scenario if this turns out to not be true? What might a user (using AI) be hoping you <em>don\u2019t<\/em> look up?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do I spot AI-generated images or videos online?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Gone are the days where every AI image looked like a wacky Pixar knockoff, but it\u2019s still worth checking for these known cues:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Hands and teeth with <a href=\"https:\/\/www.britannica.com\/topic\/Why-does-AI-art-screw-up-hands-and-fingers-2230501\" target=\"_blank\" rel=\"noreferrer noopener\">too many fingers<\/a>, too many hands, too many teeth or impossibly long arms&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/science.anu.edu.au\/news-events\/news\/can-you-spot-ai-impostors-we-found-ai-faces-can-look-more-real-actual-humans\" target=\"_blank\" rel=\"noreferrer noopener\">Hyper-realistic images<\/a> or those that look like paintings&nbsp;<\/li>\n\n\n\n<li>Texture issues in the background, midground and <a href=\"https:\/\/www.forbes.com\/sites\/torconstantino\/2024\/09\/19\/5-easy-ways-to-tell-if-an-image-is-ai-generated\/\" target=\"_blank\" rel=\"noreferrer noopener\">around the corners and edges<\/a> of an image<\/li>\n\n\n\n<li><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2024\/08\/why-does-all-ai-art-look-same\/679488\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unnatural smoothness<\/a>, especially on faces, clothes or hair&nbsp;<\/li>\n\n\n\n<li>Shadows and light coming from <a href=\"https:\/\/elearn.eb.com\/real-vs-ai-images\/\" target=\"_blank\" rel=\"noreferrer noopener\">the wrong place<\/a>, or with only certain elements casting shadows&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/cybernews.com\/editorial\/how-to-identify-ai-generated-content-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abrupt transitions<\/a>, either in an image or a video&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do I verify if something is AI or not?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Tools like<a href=\"http:\/\/truemedia.org\"> TrueMedia.org<\/a> scan social posts for false faces, voices, and information, while Mozilla\u2019s <a href=\"https:\/\/www.fakespot.com\/dfd\" target=\"_blank\" rel=\"noreferrer noopener\">Deepfake Detector<\/a> analyzes text using multiple detection engines and generates a confidence score indicating the likelihood that the content is AI-generated. But while AI detection accuracy is improving, it isn&#8217;t perfect.<\/p>\n\n\n\n<p>It always helps to try to verify the information itself \u2014 search for it along with \u201cfact check\u201d and look for trusted sources. For images, try a reverse image search using Google Image Search or Bing Image Match.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What can misinformation look like on TikTok?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Every social media site has its own AI landscape. Fake news, images and news clips <a href=\"https:\/\/www.bbc.com\/news\/articles\/c1ww6vz1l81o\" target=\"_blank\" rel=\"noreferrer noopener\">targeting young voters and consumers<\/a> are circulated particularly widely on TikTok due to its young user base. \u201cContent farms\u201d spin out <a href=\"https:\/\/www.newsguardtech.com\/special-reports\/tiktok-content-farms-use-ai-voiceovers-to-mass-produce-political-misinformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">inaccurate or misleading videos<\/a>, often multiple a day in the distinctive TikTok style of on-screen text read by an AI voice.&nbsp;<\/p>\n\n\n\n<p>When scrolling on TikTok, be skeptical \u2014 or at least get a second opinion \u2014 on any informational videos that aren\u2019t read by real people or only consist of captions to the AI voice (reputable news sites usually show who\u2019s talking to build trust). Profiles that look like news sites but that have no comments or likes (especially for celebrity news) are a red flag \u2014 as well as canned phrases like \u201ccreepy response\u201d or \u201cfinally broke their silence\u201d meant to drive clicks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What can misinformation look like on X?<\/strong><\/h2>\n\n\n\n<p>Though many AI-generated posts on X <a href=\"https:\/\/misinforeview.hks.harvard.edu\/article\/the-spread-of-synthetic-media-on-x\/\" target=\"_blank\" rel=\"noreferrer noopener\">are largely innocuous<\/a> text-based posts, videos in particular are more likely to be political deepfakes. And while the crowdsourced moderation feature, \u201cCommunity Notes,\u201d allows users to annotate posts with context or warnings, it replaced a more robust monitoring operation that means it\u2019s more likely users will encounter bots.&nbsp;<\/p>\n\n\n\n<p>Stay wary of accounts that only spam replies, or situations where multiple accounts are commenting similar things under a post. If a user only posts replies, especially to inflammatory content, it\u2019s a red flag that it\u2019s a bot searching for certain keywords.&nbsp;<\/p>\n\n\n\n<p>Also, user verification<em> <\/em>on X is the least trustworthy of the major social media sites as users can pay for \u201cverified\u201d status (in one<a href=\"https:\/\/misinforeview.hks.harvard.edu\/article\/the-spread-of-synthetic-media-on-x\/\"> Cambridge study<\/a>, half of synthetic profiles studied had verified status).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What can misinformation look like on Facebook?&nbsp;<\/strong><\/h2>\n\n\n\n<p>It\u2019s especially difficult to silo yourself from AI-generated content on Facebook, even if you\u2019re only interested in posts from family and friends. Over the past three years, there has been a \u201csignificant increase\u201d in the <a href=\"https:\/\/www.404media.co\/facebooks-ai-spam-isnt-the-dead-internet-its-the-zombie-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">rate of users seeing posts<\/a> they held no \u201cfriend\u201d connection to, thanks to the algorithm that surfaces high-engagement posts in users\u2019 feeds.<\/p>\n\n\n\n<p>Being disciplined about clicking \u201cnot interested\u201d under the three dots on each post can help stem the flow, as well as staying skeptical of images and being wary of link-outs to \u201cnews\u201d sites. Verify posts (even those that appear to be from a harmless, real person) about any news events independently.<\/p>\n\n\n\n<p>Misleading posts on Facebook are also especially focused on <a href=\"https:\/\/misinforeview.hks.harvard.edu\/article\/how-spammers-and-scammers-leverage-ai-generated-images-on-facebook-for-audience-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">trying to get users<\/a> <em>off <\/em>Facebook \u2014 directing them off the platform to content farms, fake stores and other scam sites.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stay alert and think critically online<\/strong><\/h2>\n\n\n\n<p>Humans <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8602050\/\" target=\"_blank\" rel=\"noreferrer noopener\">often overestimate<\/a> how good they are at detecting AI \u2014 nice art is sometimes AI-generated, and terrible grammar is sometimes very human. It\u2019s not easy to navigate a landscape designed to trick you, but your best call is to improve how you critically consume <em>all <\/em>information. Stay curious. After all, AI gets better every passing day \u2014 right down to drawing those tricky hands.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Sarah Skinner is a senior editor at a NYC tech startup. She holds a degree from Cornell University on AI and empathy, and has previously worked for McKinsey &amp; Company and the Associated Press.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you scroll through social media, the posts blend together: a heroic cat, a shocking statistic, a breaking news clip. But in a world where AI blurs the line between fact and fiction, how do you tell what\u2019s real from what\u2019s misinformation?&nbsp; The short answer: Most of the time, you can\u2019t. Generative AI tools have [&hellip;]<\/p>\n","protected":false},"author":1889,"featured_media":78475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464197,464058,461998],"tags":[317823,4708],"coauthors":[464313],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Misinformation in the age of AI: It\u2019s in the details (like extra fingers)<\/title>\n<meta name=\"description\" content=\"In a world where AI blurs the line between fact and fiction, how do you tell what\u2019s real from what\u2019s misinformation?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/internet-culture\/deep-dives\/ai-misinformation\/\" \/>\n<script type=\"application\/ld+json\" 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