{"id":79458,"date":"2025-06-04T14:16:00","date_gmt":"2025-06-04T21:16:00","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=79458"},"modified":"2025-06-04T14:16:03","modified_gmt":"2025-06-04T21:16:03","slug":"advertising-performance-privacy","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/advertising\/anonym\/advertising-performance-privacy\/","title":{"rendered":"Performance doesn\u2019t have to come at the cost of privacy\u00a0"},"content":{"rendered":"\n

What if you could increase conversations \u2014 without collecting more data? You\u2019ve probably been told you need to collect more data to get better results. But with smarter tools and better technology, privacy isn\u2019t a tradeoff, it\u2019s a feature. Anonym makes it possible to measure real performance without complex integrations \u2014 just drag and drop your data set. Let the results below speak for themselves.<\/p>\n\n\n\n

Proof points<\/strong><\/h2>\n\n\n\n

UEFA\u00a0<\/strong><\/h3>\n\n\n
\n
\"Three<\/figure><\/div>\n\n\n

Take UEFA\u2019s Men\u2019s Club Competitions online store, for example. Ahead of the 2024 finals, they launched a campaign on TikTok to engage fans and drive sales, all without sending any personal user data with TikTok. By utilizing our privacy-first analytics solution used by TikTok, UEFA was able to measure meaningful results like conversion lift and sales impact using differentially private algorithms. The <\/strong>outcome<\/strong><\/a>: 93% lift in conversions and a 94% increase in sales, without exposing data to the advertising platform. <\/strong>They leveraged Anonym\u2019s drag-and-drop interface, ensuring all data was correctly formatted and encrypted before sharing in Anonym\u2019s trusted execution environment.<\/p>\n\n\n\n

Zenjob<\/strong><\/h3>\n\n\n
\n
\"Three<\/figure><\/div>\n\n\n

Zenjob, a flexible job platform in Germany, took a similar path. During a key hiring season, they ran a TikTok campaign focused on app installs and signups, but didn\u2019t want to cut corners on user data. Like UEFA, they used Anonym to unlock insights into incrementality and attribution, encrypting the user level data and relying on Anonym\u2019s privacy enhancing technologies. The <\/strong>results<\/strong><\/a> spoke for themselves: a 38% increase in signups and a significant improvement in conversion.<\/strong> All without exposing sharing user level information with TikTok.<\/p>\n\n\n\n

The future of online advertising<\/strong><\/h2>\n\n\n\n

These examples aren\u2019t one-off wins, they\u2019re proof that better performance is possible. With Anonym, advertisers get the insights they need to optimize creative, targeting, and spend to drive real results. You don\u2019t need more data to get better outcomes \u2014 you need the right tools. If you\u2019re ready to boost performance without the guesswork, our team is here to show you. Reach out for a deeper dive into our privacy preserving solutions.<\/p>\n\n\n\n\n

\n \"Text <\/div>\n
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Performance, powered by privacy<\/h3> Learn more about Anonym<\/span> <\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"

What if you could increase conversations \u2014 without collecting more data? You\u2019ve probably been told you need to collect more data to get better results. But with smarter tools and better technology, privacy isn\u2019t a tradeoff, it\u2019s a feature. Anonym makes it possible to measure real performance without complex integrations \u2014 just drag and drop […]<\/p>\n","protected":false},"author":1889,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464322,464282,1],"tags":[],"coauthors":[464240],"acf":[],"yoast_head":"\nPerformance doesn\u2019t have to come at the cost of privacy\u00a0<\/title>\n<meta name=\"description\" content=\"With Anonym, advertisers get the insights they need to optimize creative, targeting, and spend to drive real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/advertising\/anonym\/advertising-performance-privacy\/\" \/>\n<script type=\"application\/ld+json\" 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