{"id":82070,"date":"2025-10-02T16:12:10","date_gmt":"2025-10-02T23:12:10","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=82070"},"modified":"2025-10-02T16:14:02","modified_gmt":"2025-10-02T23:14:02","slug":"anonym-snap-partnership","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/advertising\/anonym\/anonym-snap-partnership\/","title":{"rendered":"Anonym and Snap partner to unlock increased performance for advertisers"},"content":{"rendered":"\n
\"The<\/figure>\n\n\n\n

An ads milestone in marketing reach without data risk.<\/strong><\/em><\/p>\n\n\n\n

The ad industry is shifting, and with it comes a clear need for advertisers to use data responsibly while still proving impact. Advertisers face a false choice between protecting privacy and proving performance. Anonym exists to prove they can have both \u2014 and this week marks a major milestone in that mission.<\/p>\n\n\n\n

Today we announced a new partnership with Snap Inc., giving advertisers a way to use more of their first-party data safely and effectively. This collaboration shows what\u2019s possible when privacy and performance go hand in hand: Marketers can unlock real insights into how campaigns drive results, without giving up data control.<\/p>\n\n\n\n

Unleashing first-party data that\u2019s often untapped<\/h2>\n\n\n\n

Unlocking value while maintaining privacy of advertisers\u2019 sensitive first-party (1P) data has long been a challenge for advertisers concerned with exposure or technical friction. We set out to change this equation, enabling brands to safely activate data sets to measure conversion lift and attribution.<\/p>\n\n\n\n

With Snapchat campaigns, advertisers can now bring first-party data that\u2019s typically been inaccessible into play and understand how ads on the platform drive real-world actions \u2014 from product discovery to purchase. Instead of relying only on proxy signals or limited datasets, brands can generate more complete, incrementality-based insights on their Snapchat performance, gaining a clearer picture of the channel\u2019s true contribution to business outcomes.<\/p>\n\n\n\n

\u201cMarketers possess deep reserves of first-party data that too often sits idle because it\u2019s seen as difficult or risky to use,\u201d said Graham Mudd, Senior Vice President, Product, Mozilla and Anonym co-founder. \u201cOur partnership with Snap gives advertisers the power to prove outcomes with confidence, and do it in a way that is both tightly controlled and insight-rich.\u201d<\/p>\n\n\n\n

Snapchat audience scale: Reach meets relevance<\/h2>\n\n\n\n

With a reach of over 930 million monthly active users globally (MAUs), including 469 million daily active users \u2014 Snap\u2019s rapidly growing audience makes it a uniquely powerful marketing channel. This breadth of reach is especially appealing to advertisers who previously avoided activating sensitive data\u2014knowing they can now connect securely with high-value Snapchatters at scale.<\/p>\n\n\n\n

Our solution is designed for ease of use, requiring minimal technical resources and enabling advertisers to go from kickoff to measurement reporting within weeks. Our collaboration with Snap furthers the mission of lowering barriers to entry in advertising, and enables brands of all sizes to confidently activate their competitive insights on Snapchat.<\/p>\n\n\n\n

\u201cSnapchat is where people make real choices, and advertisers need simple, clear insights into how their campaigns perform,\u201d said Elena Bond, Head of Marketing Science, Snap Inc. \u201cBy working with Anonym, we\u2019re making advanced measurement accessible to more brands \u2014 helping them broaden their reach, uncover deeper insights, and prove results, all while maintaining strict control of their data.\u201d<\/p>\n\n\n\n

How Anonym works: Simple, secure, scalable<\/h2>\n\n\n\n

Using end-to-end encryption, trusted execution environments (TEE), and differential privacy to guarantee protection and streamline compliance, Anonym helps advertisers connect with new, high-value customers and analyze campaign effectiveness without giving up data control. Strategic reach and actionable measurement are achieved with:<\/p>\n\n\n\n