{"id":83588,"date":"2025-11-20T07:00:00","date_gmt":"2025-11-20T15:00:00","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=83588"},"modified":"2025-11-25T08:02:46","modified_gmt":"2025-11-25T16:02:46","slug":"rewiring-mozilla-ai-and-web","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/mozilla\/rewiring-mozilla-ai-and-web\/","title":{"rendered":"Rewiring Mozilla: Doing for AI what we did for the web"},"content":{"rendered":"\n
\"The<\/figure>\n\n\n\n

AI isn\u2019t just another tech trend \u2014 it’s at the heart of most apps, tools and technology we use today. It enables remarkable things: new ways to create and collaborate and communicate. But AI is also letting us down, filling the internet with slop, creating huge social and economic risks \u2014 and further concentrating power over how tech works in the hands of a few.<\/p>\n\n\n\n

This leaves us with a choice: push the trajectory of AI in a direction that\u2019s good for humanity \u2014 or just let the slop pour out and the monopolies grow. For Mozilla, the choice is clear. We choose humanity. <\/p>\n\n\n\n

Mozilla has always been focused on making the internet a better place. Which is why pushing AI in a different direction than it\u2019s currently headed is the core focus of our strategy right now. As AI becomes a fundamental component of everything digital \u2014 everything people build on the internet \u2014 it\u2019s imperative that we step in to shape where it goes. <\/p>\n\n\n\n

This post is the first in a series that will lay out Mozilla\u2019s evolving strategy<\/a> to do for AI what we did for the web.<\/strong><\/p>\n\n\n\n

What did we do for the web? <\/strong><\/h2>\n\n\n\n

Twenty five years ago, Microsoft Internet Explorer had 95% browser market share \u2014 controlling how most people saw the internet, and who could build what and on what terms. Mozilla was born to change this. Firefox challenged Microsoft’s monopoly control of the web, and dropped Internet Explorer\u2019s market share to 55% in just a few short years. <\/p>\n\n\n\n

The result was a very different internet. For most people, the internet was different because Firefox made it faster and richer \u2014 and blocked the annoying pop up ads that were pervasive at the time. It did even more for developers: Firefox was a rocketship for the growth of open standards and open source, decentralizing who controlled the technology used to build things on the internet. This ushered in the web 2.0 era. <\/p>\n\n\n\n

How did Mozilla do this? By building a non-profit tech company around the values in the Mozilla Manifesto \u2014 values like privacy, openness and trust. And by gathering a global community of tens  of thousands \u2014 a rebel alliance of sorts \u2014 to build an alternative to the big tech behemoth of the time. <\/p>\n\n\n\n

What does success look like? <\/strong><\/h2>\n\n\n\n

This is what we intend to do again: grow an alliance of people, communities, companies who envision \u2014 and want to build \u2014 a different future for AI.<\/p>\n\n\n\n

What does \u2018different\u2019 look like? There are millions of good answers to this question. If your native tongue isn\u2019t a major internet language like English or Chinese, it might be AI that has nuance in the language you speak. If you are a developer or a startup, it might be having open source AI building blocks that are affordable, flexible and let you truly own what you create. And if you are, well, anyone, it\u2019s probably apps and services that become more useful and delightful as they add AI \u2014 and that are genuinely trustworthy and respectful of who we are as humans. The common threads: agency, diversity, choice. <\/p>\n\n\n\n

Our task is to create a future for AI that is built around these values. We\u2019ve started to rewire Mozilla<\/a> to take on this task \u2014 and developed a new strategy<\/a> focused just as much on AI as it is on the web. At the heart of this strategy is a double bottom line<\/a> framework \u2014 a way to measure our progress against both mission and money: <\/p>\n\n\n\n

Double bottom line<\/em><\/td>In the world<\/em><\/td>In Mozilla<\/em><\/td><\/tr>
Mission<\/strong><\/td>Empower people with tech that promotes agency and choice<\/strong> – make AI for and about people. <\/td>Build AI that puts humanity first<\/strong>. 
100% of Mozilla orgs building AI that advances the Mozilla Manifesto.<\/td><\/tr>
Money<\/strong><\/td>Decentralize the tech industry – and create an tech ecosystem where the \u2018people part\u2019 of AI can flourish<\/strong>. <\/td>Radically diversify our revenue. <\/strong>20% yearly growth in non-search revenue. 3+ companies with $25M+ revenue.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Mozilla has always had an implicit double bottom line. The strategy we developed this year makes this double bottom line explicit \u2014 and ties it back to making AI more open and trustworthy<\/a>. Over the next three years, all of the organizations in Mozilla\u2019s portfolio will design their strategies \u2014 and measure their success \u2014 against this double bottom line. <\/p>\n\n\n\n

What will we build? <\/strong><\/h2>\n\n\n\n

As we\u2019ve rewired Mozilla, we\u2019ve not only laid out a new strategy \u2014 we have also brought in new leaders<\/a> and expanded our portfolio of responsible<\/a> tech<\/a> companies<\/a>. This puts us on a strong footing. The next step is the most important one: building new things \u2014 real technology and products and services that start to carve a different path for AI.<\/p>\n\n\n\n

While it is still early days, all of the organizations across Mozilla are well underway with this piece of the puzzle. Each is focused on at least one of three areas of focus in our strategy:<\/p>\n\n\n\n

Open source AI
\u2014 for developers<\/strong><\/td>		Public interest AI
\u2014 by and for communities<\/strong><\/td>		Trusted AI experiences
\u2014 for everyone <\/strong><\/td><\/tr>
Focus: <\/em>grow a decentralized open source AI ecosystem that matches the capabilities of Big AI \u2014 and that enables people everywhere to build with AI on their own terms.<\/td>Focus: <\/em>work with communities everywhere to build technology that reflects their vision of who AI and tech should work, especially where the market won\u2019t build it for them.<\/td>Focus: create trusted AI-driven products that give people new ways to interact with the web \u2014 with user choice and openness as guiding principles.<\/td><\/tr>
Early examples: <\/em>Mozilla.ai<\/a>\u2019s Choice First Stack<\/a>, a unified open-source stack that simplifies building and testing modern AI agents. Also, llamafile<\/a> for local AI.<\/td>Early examples: <\/em>the Mozilla Data Collective<\/a>, home to Common Voice<\/a>, which makes it possible to train and tune AI models in 300+ languages, accents and dialects. <\/td>Early examples:<\/em> recent Firefox AI<\/a> experiments<\/a>, which will evolve into AI Window<\/a> in early 2026 \u2014 offering an opt-in way to choose models and add AI features in a browser you trust. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The classic versions of Firefox<\/a> and Thunderbird<\/a> are still at the heart of what Mozilla does. These remain our biggest areas of investment \u2014 and neither of these products will force you to use AI. At the same time, you will see much more from Mozilla on the AI front in coming years. And, you will see us invest in other double bottom line companies trying to point AI in a better direction<\/a>. <\/p>\n\n\n\n

We <\/strong>need<\/strong> to do this \u2014 together<\/strong><\/h2>\n\n\n\n

These are the stakes: if we can\u2019t push AI in a better direction, the internet \u2014 a place where 6 billion of us now spend much of our lives<\/a> \u2014 will get much much worse. If we want to shape the future of the web and the internet, we also need to shape the future of AI. <\/p>\n\n\n\n

For Mozilla, whether or not to tackle this challenge isn\u2019t a question anymore. We need to do this. The question is: how? The high level strategy that I\u2019ve laid out is our answer. It doesn\u2019t prescribe all the details \u2014 but it does give us a direction to point ourselves and our resources. Of course, we know there is still a HUGE amount to figure out as we build things \u2014 and we know that we can\u2019t do this alone.<\/p>\n\n\n\n

Which means it\u2019s incredibly important to figure out: who can we walk beside? Who are our allies? The there is a growing community of people who believe the internet is alive and well<\/a> \u2014 and who are dedicating themselves to bending the future of AI to keep it that way. They may not all use the same words or be building exactly the same thing, but a rebel alliance of sorts is gathering. Mozilla sees itself as part of this alliance. Our plan is to work with as many of you as possible. And to help the alliance grow \u2014 and win \u2014 just as we did in the web era. <\/p>\n\n\n\n

You can read the full strategy document here<\/a>. Next up in this series: Building A LAMP Stack for AI. Followed by: A Double Bottom Line for Tech <\/em>and The Mozilla Manifesto in the Era of AI<\/em>. <\/p>\n","protected":false},"excerpt":{"rendered":"

AI isn\u2019t just another tech trend \u2014 it’s at the heart of most apps, tools and technology we use today. It enables remarkable things: new ways to create and collaborate and communicate. But AI is also letting us down, filling the internet with slop, creating huge social and economic risks \u2014 and further concentrating power […]<\/p>\n","protected":false},"author":340,"featured_media":78766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464197,5],"tags":[],"coauthors":[311642],"acf":[],"yoast_head":"\nRewiring Mozilla: Doing for AI what we did for the web<\/title>\n<meta name=\"description\" content=\"As AI becomes a fundamental component of everything digital, it\u2019s imperative that Mozilla steps in to shape where it goes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/rewiring-mozilla-ai-and-web\/\" \/>\n<script type=\"application\/ld+json\" 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