{"id":84756,"date":"2026-03-17T08:00:00","date_gmt":"2026-03-17T15:00:00","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=84756"},"modified":"2026-03-18T13:08:24","modified_gmt":"2026-03-18T20:08:24","slug":"meet-kit","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/firefox\/meet-kit\/","title":{"rendered":"Meet Kit, your companion for a new internet era"},"content":{"rendered":"\n<iframe \n  src=\"https:\/\/www.youtube.com\/embed\/AtuzapfqF1M?rel=0\" \n  style=\"width:100%; aspect-ratio:16\/9;\" \n  frameborder=\"0\" \n  allowfullscreen>\n<\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>The web shouldn\u2019t feel like it\u2019s working against you. Yet so much of it now is designed to pull you off course: endless feeds, pop-up windows and content that looks credible until it isn\u2019t. Staying focused and trusting your next click takes more effort than it should.<\/p>\n\n\n\n<p>Firefox is here to help you navigate the web on your own terms. That means a browser built for people: one that doesn\u2019t sell your data, that\u2019s <a href=\"https:\/\/blog.mozilla.org\/en\/firefox\/how-to-use-ai-controls\/\">open and optional with AI<\/a> and that isn\u2019t owned by billionaires.<\/p>\n\n\n\n<p>And as we enter a new internet era \u2013 one shaped by AI and a web that\u2019s harder to trust \u2013 Kit is our way of making our support visible, a companion that brings some warmth and familiarity when you\u2019re <a href=\"https:\/\/blog.mozilla.org\/firefox\/firefox-148-149-new-features\/\">browsing with Firefox.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where you\u2019ll see Kit<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/onboarding-optimized.gif\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"2312\" height=\"1440\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/onboarding-optimized.gif\" alt=\"Firefox onboarding screen with the Firefox mascot curled into a heart beside a message about protecting your data and blocking companies from spying.\" class=\"wp-image-84758\" style=\"width:675px\"\/><\/a><\/figure><\/div>\n\n\n<p>In Firefox, Kit may appear in moments that are meant to feel welcoming or encouraging: when you\u2019re getting started, discovering a new feature or hitting a small win (like when you\u2019ve successfully made a setting change).<\/p>\n\n\n\n<p>You\u2019ll also see Kit outside the browser, like on our product website, the blog, across social media and in campaigns. If you want, you can set Kit as your new tab wallpaper (bottom right corner: <strong>Customize<\/strong> &gt; <strong>Firefox<\/strong>). You may even spot Kit in the real world at our community events.<\/p>\n\n\n\n<p>Kit is a companion, not a commentator. They\u2019re not here to deliver punchlines. Kit shows up as a small signal that Firefox is working for you, then steps back so you can keep moving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How we made Kit<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-scaled.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-1024x576.jpg\" alt=\"Firefox mascot facial expressions and construction sketches showing front and side views on a dark purple background\" class=\"wp-image-84802\" style=\"width:675px\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-1024x576.jpg 1024w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-300x169.jpg 300w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-768x432.jpg 768w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-1536x864.jpg 1536w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-2048x1152.jpg 2048w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-1000x563.jpg 1000w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/9.-JKR_Firefox_Facial_Expressions-1280x720.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>To bring <a href=\"https:\/\/brand.mozilla.com\/d\/5UkPdpbtt8LS\/visual-elements#\/-\/mascot-1\">Kit<\/a> to life, we partnered with creative agency <a href=\"https:\/\/www.jkrglobal.com\/\">JKR<\/a> and illustrator <a href=\"https:\/\/marcopalmieri.com\/\">Marco Palmieri<\/a>. We chose JKR because they\u2019ve helped iconic character brands evolve for modern audiences, and we needed collaborators who could build a companion with range \u2013 not just a mascot.&nbsp;<\/p>\n\n\n\n<p>Marco helped shape Kit\u2019s personality through the kind of craft that only comes from drawing characters for a living. He started the way he always does: with a pencil. \u201cI tend to stay away from the computer at the beginning,\u201d he said. \u201cI want as few obstacles as possible between me and what I\u2019m trying to see.\u201d<br><\/p>\n\n\n\n<p>From there, the work moved into Illustrator, where Kit could be refined through many rounds of iteration. Two decisions shaped Kit along the way.&nbsp;<\/p>\n\n\n\n<p>First: the tail. It isn\u2019t just a signature detail. It\u2019s part of Kit\u2019s personality, helping carry motion and emotion even in still moments.<\/p>\n\n\n\n<p>Second: no mouth. We wanted Kit to feel expressive without tipping into \u201ctalking cartoon\u201d territory. So expression lives in the eyes, posture and body language instead.<\/p>\n\n\n\n<p>Our teams explored how literal Kit should be to the Firefox logo. Fox proportions mattered, but so did making something new. At one point, we asked ourselves whether or not Kit should look more like a <a href=\"https:\/\/support.mozilla.org\/en-US\/questions\/988854\">red panda<\/a> (leading to a brief detour into red panda references).<\/p>\n\n\n\n<p>In the end, we agreed that Kit isn\u2019t a fox nor a red panda. Kit is a Firefox, its own creature \u2014 with attributes from both a fox and a red panda, and perhaps a little fire magic.<br><br>Marco wants Firefox fans to meet Kit with curiosity. \u201cI hope that they would want to look,\u201d he said. \u201cNot just glance and move on, but feel like there\u2019s a little character here you might actually want to get to know.\u201d&nbsp;<\/p>\n\n\n\n<p>Kit was created by a team of people, not generated by AI. And Kit isn\u2019t an AI assistant or a chatbot. Kit came from hundreds of small choices \u2014 tail flicks, textures, gradients, proportions \u2014 made deliberately, then refined until the character felt right to what Firefox stands for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>More fire. More fox.<\/strong><\/h2>\n\n\n\n<p>The web can feel like it\u2019s trying to wear you down: pulling at your attention, keeping you stuck with defaults and asking for more than it should. That\u2019s <a href=\"https:\/\/blog.mozilla.org\/en\/firefox\/firefox-milestones\/\">why Firefox exists<\/a>, and why the internet needs it. Firefox has your back. And we hope Kit helps make that promise visible, with conviction where it matters and lightness when it helps.&nbsp;<\/p>\n\n\n\n<p>You deserve a browser that respects your humanity, agency and privacy \u2014 one that\u2019s built for people, not profit. The internet as it should be.<\/p>\n\n\n\n<a class=\"ft-c-inline-cta\" href=\" https:\/\/www.mozilla.org\/firefox\/new\/?utm_source=blog.mozilla.org&#038;utm_medium=referral&#038;utm_campaign=blog-nav\">\n  <div class=\"ft-c-inline-cta__media\">\n  <img loading=\"lazy\" width=\"800\" height=\"800\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-800x800.png\" class=\"attachment-1x1 size-1x1\" alt=\"The Firefox logo\" decoding=\"async\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-800x800.png 800w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-300x300.png 300w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-1024x1024.png 1024w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-150x150.png 150w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-768x768.png 768w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-1536x1536.png 1536w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB-1000x1000.png 1000w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/03\/Firefox_Logo_Symbol_Fullcolor_RGB.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>  <\/div>\n  <div class=\"ft-c-inline-cta__content\">\n     <h3>Get Firefox on desktop and mobile <\/h3>      <span>Download now<\/span>   <\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>The web shouldn\u2019t feel like it\u2019s working against you. Yet so much of it now is designed to pull you off course: endless feeds, pop-up windows and content that looks credible until it isn\u2019t. Staying focused and trusting your next click takes more effort than it should. Firefox is here to help you navigate the [&hellip;]<\/p>\n","protected":false},"author":1889,"featured_media":84791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"coauthors":[464401],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet Kit, your companion for a new internet era<\/title>\n<meta name=\"description\" content=\"Kit is our way of making our support visible, a companion that brings some warmth and familiarity when you\u2019re browsing with Firefox.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/firefox\/meet-kit\/\" \/>\n<script type=\"application\/ld+json\" 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