{"id":85462,"date":"2026-04-09T10:03:46","date_gmt":"2026-04-09T17:03:46","guid":{"rendered":"https:\/\/blog.mozilla.org\/?p=85462"},"modified":"2026-04-09T10:03:49","modified_gmt":"2026-04-09T17:03:49","slug":"microsoft-copilot-ai-user-choice","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/","title":{"rendered":"Old habits die hard: Microsoft tries to limit our options, this time with AI"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-1024x576.jpeg\" alt=\"Black-and-white close-up of a hand using a device beside oversized cursor icons.\" class=\"wp-image-85464\" srcset=\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-1024x576.jpeg 1024w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-300x169.jpeg 300w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-768x432.jpeg 768w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-1536x864.jpeg 1536w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-1000x563.jpeg 1000w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080-1280x720.jpeg 1280w, https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/blogs.windows.com\/windows-insider\/2026\/03\/20\/our-commitment-to-windows-quality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft recently announced<\/a> it&#8217;s pulling back Copilot from several of its core Windows apps \u2014 Photos, Notepad, the Snipping Tool, and Widgets. Rolling back these forced AI integrations is the right move, but this is just the most recent example of Microsoft going too far without user consent.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Copilot was pushed onto users<\/h2>\n\n\n\n<p>Over the past year, Copilot wasn&#8217;t offered to Windows users \u2014 it was installed on them. The M365 Copilot app <a href=\"https:\/\/www.pcmag.com\/news\/microsoft-will-automatically-install-copilot-app-on-windows-next-month\" target=\"_blank\" rel=\"noreferrer noopener\">began auto-installing<\/a> on any Windows device running Microsoft 365 desktop apps, with no prompt and no consent. A new <a href=\"https:\/\/blogs.windows.com\/windowsexperience\/2024\/01\/04\/introducing-a-new-copilot-key-to-kick-off-the-year-of-ai-powered-windows-pcs\/#:~:text=This%20makes%20it%20easy%20to%20engage%20Copilot,not%20available%20or%20enabled%20on%20the%20device.\" target=\"_blank\" rel=\"noreferrer noopener\">physical keyboard key<\/a> was added to laptops that launched Copilot by default, with no simple way to remap it. By default, <a href=\"https:\/\/support.microsoft.com\/en-us\/topic\/getting-started-with-copilot-on-windows-1159c61f-86c3-4755-bf83-7fbff7e0982d\" target=\"_blank\" rel=\"noreferrer noopener\">Copilot was pinned<\/a> to the taskbar starting with Windows 11 PCs. And, going a step further, Microsoft planned to embed it into three of the most fundamental surfaces for the operating system: the Windows notification center, the Settings app, and File Explorer.\u00a0<\/p>\n\n\n\n<p>Then came the <a href=\"https:\/\/futurism.com\/artificial-intelligence\/video-microsoft-ruining-windows-ai\" target=\"_blank\" rel=\"noreferrer noopener\">user backlash<\/a>.\u00a0<\/p>\n\n\n\n<p>When <a href=\"https:\/\/blogs.windows.com\/windows-insider\/2026\/03\/20\/our-commitment-to-windows-quality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft says<\/a> it now wants to be &#8220;intentional&#8221; about Copilot, they&#8217;re really admitting that they made repeated choices to serve their business over their customers.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This isn\u2019t the first time \u2013 Microsoft has a pattern of deceptive design patterns<\/h2>\n\n\n\n<p>The pattern of behavior here isn&#8217;t new. <a href=\"https:\/\/research.mozilla.org\/browser-competition\/over-the-edge-the-use-of-design-tactics-to-undermine-browser-choice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Independent research<\/a> commissioned by Mozilla has documented how Microsoft uses design and distribution tactics to override user choice \u2014 from deliberately complicated processes for changing your default browser, to UI that routes users back to Microsoft\u2019s Edge browser even after they&#8217;ve explicitly chosen something else.<\/p>\n\n\n\n<p>Since Mozilla published that research, Microsoft has continued to escalate its use of dark patterns to force behaviors that help the bottom line, not people\u2019s lives. Here are a few examples from the rollout of Windows 11 that have continued to strip users of their choice:&nbsp;<\/p>\n\n\n\n<ul>\n<li>The Windows Search bar, embedded in the taskbar on both Windows 10 and Windows 11, is hardcoded to only open Microsoft Edge, regardless of your default browser.<\/li>\n\n\n\n<li>Windows has not implemented a true device migration system, like we see with Android, iOS, and MacOS, where your apps, settings and data are all reflected on your new device when you buy a new computer. Instead, the defaults are changed back to Microsoft\u2019s own products.&nbsp;<\/li>\n\n\n\n<li>Microsoft Outlook and Microsoft Teams by default ignore your default browser selection and open links directly in Edge.<\/li>\n\n\n\n<li>Windows does not offer a simple prompt that other browsers can trigger asking to become your default browser. Instead, other browsers have to direct you to Windows settings and hope you finish the multi-step process.<\/li>\n<\/ul>\n\n\n\n<p>The Copilot rollout followed the same playbook we\u2019ve come to expect from Microsoft: use automatic installs, physical hardware, and default settings to force behaviors. In the most recent instance, they allowed their AI to learn and gather data as quickly as possible before people had a choice.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What \u2018genuinely useful\u2019 AI integration actually looks like<\/h2>\n\n\n\n<p>We, like Microsoft and basically every tech company, have been asking ourselves the same question: What does it mean for AI to be genuinely useful? For us, the answer is simple. AI should work on your terms, not ours. Firefox\u2019s goal is to create AI enhancements that are made for people, not just because they can increase profit.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve rolled out AI-enhanced features that make browsing smarter, faster, and more personalized, such as translations that <a href=\"https:\/\/blog.mozilla.org\/en\/firefox\/cjk-translation-on-android\/\">stay local on your device<\/a> to help you browse the web in your preferred language, alt text in PDFs to add accessibility descriptions to images in PDF pages and tab grouping which suggests related tabs and group names.<\/p>\n\n\n\n<p>But we also know users deserve a choice. We built our answer into Firefox 148, introducing a centralized <a href=\"https:\/\/blog.mozilla.org\/en\/firefox\/ai-controls\/\">AI Controls panel<\/a> in your browser settings including a single &#8220;Block AI Enhancements&#8221; switch that turns off every AI feature at once. Each option is also individually controllable.&nbsp;<\/p>\n\n\n\n<p>The premise is simple: You should decide whether AI is part of your browsing experience at all. Not Big Tech. Not Mozilla. You.<\/p>\n\n\n\n<p>And critically, your preferences also persist across browser updates, which means AI tools won&#8217;t silently re-enable themselves after a major upgrade. No reinstalling. No opting out again after the fact. It&#8217;s designed for people who care about what&#8217;s happening on their computer but shouldn&#8217;t have to become a systems administrator to stay in control of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The stakes are bigger than one rollback<\/h2>\n\n\n\n<p>When a company with Microsoft&#8217;s reach continues to control users \u2014 and only walks it back when the noise gets loud enough \u2014 it shapes what people expect from technology. It tells people that their only real move is to complain until, hopefully, the company relents. It also makes it harder for alternatives to compete when a company uses its reach and control to steer people back into its own products.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We don&#8217;t think that&#8217;s the internet we have to accept. People have been clear about what they want when it comes to this era of the internet. They want to feel like they&#8217;re in control of their own devices and their own data. That&#8217;s the internet we&#8217;re trying to build.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft recently announced it&#8217;s pulling back Copilot from several of its core Windows apps \u2014 Photos, Notepad, the Snipping Tool, and Widgets. Rolling back these forced AI integrations is the right move, but this is just the most recent example of Microsoft going too far without user consent.\u00a0 Copilot was pushed onto users Over the [&hellip;]<\/p>\n","protected":false},"author":1889,"featured_media":85464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464197],"tags":[],"coauthors":[464404],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Old habits die hard: Microsoft tries to limit our options, this time with AI<\/title>\n<meta name=\"description\" content=\"Microsoft&#039;s rollback of forced AI integrations is the most recent example of the company going too far without user consent.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/\",\"url\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/\",\"name\":\"Old habits die hard: Microsoft tries to limit our options, this time with AI\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg\",\"datePublished\":\"2026-04-09T17:03:46+00:00\",\"dateModified\":\"2026-04-09T17:03:49+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/ff2a2684ab8dcbe5372151857748455d\"},\"description\":\"Microsoft's rollback of forced AI integrations is the most recent example of the company going too far without user consent.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg\",\"width\":1920,\"height\":1080,\"caption\":\"Black-and-white close-up of a hand using a device beside oversized cursor icons.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Old habits die hard: Microsoft tries to limit our options, this time with AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/en\/\",\"name\":\"The Mozilla Blog\",\"description\":\"News and Updates about Mozilla\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/ff2a2684ab8dcbe5372151857748455d\",\"name\":\"Kristina Bravo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/image\/cd320165a9224f3c60c912bf4086a89f\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/22fa545a3c48bc13cc1d84d5e09ffbff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/22fa545a3c48bc13cc1d84d5e09ffbff?s=96&d=mm&r=g\",\"caption\":\"Kristina Bravo\"},\"url\":\"https:\/\/blog.mozilla.org\/en\/author\/kbravo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Old habits die hard: Microsoft tries to limit our options, this time with AI","description":"Microsoft's rollback of forced AI integrations is the most recent example of the company going too far without user consent.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/","url":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/","name":"Old habits die hard: Microsoft tries to limit our options, this time with AI","isPartOf":{"@id":"https:\/\/blog.mozilla.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#primaryimage"},"image":{"@id":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg","datePublished":"2026-04-09T17:03:46+00:00","dateModified":"2026-04-09T17:03:49+00:00","author":{"@id":"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/ff2a2684ab8dcbe5372151857748455d"},"description":"Microsoft's rollback of forced AI integrations is the most recent example of the company going too far without user consent.\u00a0","breadcrumb":{"@id":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#primaryimage","url":"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg","contentUrl":"https:\/\/blog.mozilla.org\/wp-content\/blogs.dir\/278\/files\/2026\/04\/Browsing_1920x1080.jpeg","width":1920,"height":1080,"caption":"Black-and-white close-up of a hand using a device beside oversized cursor icons."},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mozilla.org\/en\/mozilla\/ai\/microsoft-copilot-ai-user-choice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.mozilla.org\/en\/"},{"@type":"ListItem","position":2,"name":"Old habits die hard: Microsoft tries to limit our options, this time with AI"}]},{"@type":"WebSite","@id":"https:\/\/blog.mozilla.org\/en\/#website","url":"https:\/\/blog.mozilla.org\/en\/","name":"The Mozilla Blog","description":"News and Updates about Mozilla","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mozilla.org\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/ff2a2684ab8dcbe5372151857748455d","name":"Kristina Bravo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/en\/#\/schema\/person\/image\/cd320165a9224f3c60c912bf4086a89f","url":"https:\/\/secure.gravatar.com\/avatar\/22fa545a3c48bc13cc1d84d5e09ffbff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22fa545a3c48bc13cc1d84d5e09ffbff?s=96&d=mm&r=g","caption":"Kristina Bravo"},"url":"https:\/\/blog.mozilla.org\/en\/author\/kbravo\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/posts\/85462"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/users\/1889"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/comments?post=85462"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/posts\/85462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/media\/85464"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/media?parent=85462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/categories?post=85462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/tags?post=85462"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/en\/wp-json\/wp\/v2\/coauthors?post=85462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}