Below is a creative brief that details the early history and planned evolution for the Firefox icon. Background information on the project can be found in previous posts about why we think it’s a good time to update the application icon, and the broader topic of evolving a technology product brand.
The overall direction for the next phase of the Firefox icon’s design is going to be primarily based on some conceptual sketches and renders created in 2007 by Jon Hicks, the designer who rendered the original Firefox icon.
We are now working with the very talented Iconfactory to create the final render of the icon that will be used for Firefox 3.5 (Jon is currently a senior designer at Opera, and they are incredibly lucky to have him!) The Firefox 3.5 icon is being created by the artist Anthony Piraino, and we are really fortunate to have such a talented group of people working to evolve Firefox’s visual identity.
The Short Version
Here is the short version of the planned changes to the Firefox icon:
Things we are planning to maintain
2) Overall shape and layout (specifically the head and arm)
3) Generic continents (so as not to show any form of geographic preference)
Things we are planning to modernize
1) Shape of the tail (no longer 2D)
2) Textures (soft fox, glossy earth)
3) Simplify the overall level of detail
The Long Version
Note: some of the renders have a “concept” watermark over them to help reduce confusion as they start to spread across the Web, my apologies for having to partially obfuscate the work. Click through for the full size.
In addition to the feedback we will be getting through this blog (syndicated to planet.mozilla.org), I’ve also started discussions at mozilla.dev.apps.firefox, mozillazine, and bugzilla for full coverage of our community.
I would also like to specifically thank the following people who provided initial feedback on the creative brief, and are also ready to provide feedback on iterations as they arrive:
Original Mozilla Visual Identity Team
Jon Hicks (cc’d)