But I have nothing to hide. It’s a sentiment that drives privacy advocates crazy and is a huge barrier that stops a lot of people from engaging with our movement. Here’s the thing though: we, — advocates of privacy — … Continue reading
About one month ago, Mozilla kicked off its first major advocacy campaign of 2016: An initiative to build public understanding of and support for encryption. The campaign’s genesis? Last year, Mozilla’s policy and advocacy teams put their heads together and … Continue reading
One of our assumptions with the Q1 Encryption Campaign is that video is a promising medium worth exploring. This caused our team to question if the current design of our emails was the best way to showcase our new content … Continue reading
Mozilla is investing more in the type of campaigning we believe will win change for the Web. Threats to encryption are brewing around the world — and we face a major challenge: Most people have no idea that they use … Continue reading
This March, we’ll be winding down the site for a number of reasons. Chief among them: The store hasn’t met revenue or fundraising expectations, and the ROI of time and energy to maintain it is too small for Mozilla Foundation … Continue reading
This year, we asked some of our donors why they decided to donate to our end of year fundraising campaign. The Survey The Audience The survey was shown to a random sample of donors whose browser language was set to … Continue reading
This November, the Fundraising team began implementing a number of designs for the 2015 EOY Fundraising campaign in order to promote Mozilla’s nonprofit message and draw financial contributions from supporters across many countries. With design direction led by Mozilla Foundation … Continue reading
We ran this A/B test because conversion rates from the Firefox Snippet seem to be much better than conversion rates from many other places where we ask people to donate. And in some cases, we would expect the opposite to … Continue reading
I’ve just wrapped up another A/B test on our new donation form. In it we were testing a new UI (User Interface) treatment that Jordan developed for us this year. As a team, we liked the new design and how … Continue reading
MozFest is Mozilla’s largest annual, public-facing event. Its purpose is to gather bright minds from around the world to envision — and build — a better web. Fundraising has traditionally had a fairly low profile at MozFest; the event is … Continue reading
