{"id":13135,"date":"2015-02-06T16:02:09","date_gmt":"2015-02-06T20:02:09","guid":{"rendered":"http:\/\/webmakerblog.wpengine.com\/?p=13135"},"modified":"2019-02-26T12:40:24","modified_gmt":"2019-02-26T20:40:24","slug":"webmakers-field-research-report-from-kenya","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/foundation-archive\/mozilla-learning\/webmakers-field-research-report-from-kenya\/","title":{"rendered":"Webmaker\u2019s Field Research Report from Kenya"},"content":{"rendered":"

\"Student

Student – Kenya<\/p><\/div>
\nAfter <\/span>completing our<\/span> first research trip <\/span>in<\/span> Bangladesh<\/span><\/a>, Webmaker went to Kenya<\/a><\/span>!<\/span><\/a>
\nThese trips are part of an ongoing research program we are conducting to study technology and design approaches that enable greater participation on the mobile Web and help grow the creation of local content.\u00a0<\/span><\/strong>
\nWe spent three weeks in November between Nairobi, Kisumu, Mombasa and Nakuru, to understand how people adopt, use and leverage the Web in their personal and professional lives.<\/span>
\nWe conducted in-depth interviews with 59 research participants<\/strong> from all walks of life (artists, students, teenagers, business owners \u2026) and organised a Design Day\u00a0 with 14 <\/span>u<\/span>niversity <\/span>s<\/span>tudents, where we brainstormed about content creation, and paper prototyped mobile apps.<\/span>
\nFrom this experience, we extracted findings such as:<\/span>
\n* Many people are not aware tha<\/span>t<\/span> a greater <\/span>Internet <\/span>exists beyond<\/span> Whatsapp, and are limiting their use of the Web to Social Media,\u00a0<\/span>
\n* People in Kenya have a unique way of using mobile data, almost like a currency,\u00a0<\/span>
\n* There is a crucial lack of local content, blocking non-english speakers to access the Web,\u00a0<\/span>
\n* Making<\/span>, as an activity,<\/span> is not<\/span> considered<\/span> cool,<\/span>
\n* Remixing is <\/span>viewed as <\/span>a crime,
\n<\/span>
\nand more !<\/span><\/a><\/p>\n

Based on this research, we mapped<\/span> Webmaker<\/span>\u2018s<\/span> potential users according to their digital literacy<\/strong> level<\/span>s<\/span> and<\/span> their motivations and constraints<\/strong> when using the Web, and we wrote a set of personas portraits<\/strong>, to understand better who we are designing for.<\/span><\/div>\n
<\/div>\n
You can discover all of this research in the Webmaker\u2019s Field Research Report from Kenya<\/a>.<\/span><\/strong><\/div>\n
<\/div>\n
We are currently in India doing our next phase of research. Watch this space for our report from that trip and please contact us with any feedback at<\/span>: mobileopportunity@mozilla.org<\/strong>.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

After completing our first research trip in Bangladesh, Webmaker went to Kenya! These trips are part of an ongoing research program we are conducting to study technology and design approaches that enable greater participation on the mobile Web and help … Continue reading<\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378228],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/13135"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/comments?post=13135"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/13135\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/media?parent=13135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/categories?post=13135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/tags?post=13135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}