{"id":13553,"date":"2015-05-27T14:53:18","date_gmt":"2015-05-27T18:53:18","guid":{"rendered":"http:\/\/webmakerblog.wpengine.com\/?p=13553"},"modified":"2019-02-26T12:40:21","modified_gmt":"2019-02-26T20:40:21","slug":"mozilla-academy-strategy-update-2","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/foundation-archive\/mozilla-learning\/mozilla-academy-strategy-update-2\/","title":{"rendered":"Mozilla Academy Strategy Update"},"content":{"rendered":"<p>One of MoFo\u2019s main goals for 2015 is to come up with an ambitious learning and community strategy. The codename for this is \u2018Mozilla Academy\u2019. As a way to get the process rolling, <a title=\"Building an Academy\" href=\"https:\/\/commonspace.wordpress.com\/2015\/03\/31\/building-an-academy\/\">I wrote a long post in March outlining what we might include<\/a> in that strategy. Since then, I\u2019ve been <a title=\"Looking for smart MBA-ish person\" href=\"https:\/\/commonspace.wordpress.com\/2015\/04\/04\/looking-for-smart-mba-ish-person\/\">putting together a team<\/a> to dig into the strategy work formally.<br \/>\n<strong>This post is an update <em>on that process<\/em> in FAQ form.<\/strong> More substance and meat is coming in future posts. Also, there is lots of info on the <a href=\"https:\/\/wiki.mozilla.org\/Learning\/Strategy\">wiki<\/a>.<\/p>\n<h5><strong>Q1. What are we trying to do?<\/strong><\/h5>\n<p>Our main goal is alignment: to get everyone working on <a href=\"https:\/\/wiki.mozilla.org\/Learning\/2015\">Mozilla\u2019s learning and leadership development programs<\/a> pointed in the same direction. The three main places we need to align are:<\/p>\n<ol>\n<li><strong>Purpose<\/strong>: help people learn and hone the ability to read | write | participate.<\/li>\n<li><strong>Process<\/strong>: people learn and improve by making things (in a community of like-minded peers).<\/li>\n<li><strong>Poetry<\/strong>: tie back to \u2018web = public resource\u2019 narrative. Strong Mozilla brand.<\/li>\n<\/ol>\n<p>At the end of the year, we will have a unified strategy that connects Mozilla\u2019s learning and leadership development offerings (<a href=\"https:\/\/webmaker.org\">Webmaker<\/a>, <a href=\"http:\/\/hivelearningnetworks.org\/\">Hive<\/a>, <a href=\"http:\/\/opennews.org\/\">Open News<\/a>, etc.). Right now, we do good work in these areas, but they\u2019re a bit fragmented. We need to fix that by creating a coherent story and common approaches that will increase the impact these programs can have on the world.<\/p>\n<h5><strong>Q2. What is \u2018Mozilla Academy\u2019?<\/strong><\/h5>\n<p>That\u2019s what we\u2019re trying to figure out. At the very least, Mozilla Academy will be a clearly packaged and branded harmonization of Mozilla\u2019s learning and leadership programs. People will be able to clearly understand what we\u2019re doing and which parts are for them. Mozilla Academy may also include a common set of web literacy skills, curriculum format and learning approaches that we use across programs. We are also reviewing the possibility of a shared set of credentials or roles for people participating in Mozilla Academy.<\/p>\n<h5><strong>Q3. Who is \u2018Mozilla Academy\u2019 for?<\/strong><\/h5>\n<p>Over the past few weeks, we\u2019ve started to look at who we\u2019re trying to serve with our existing programs (blog post on this soon). Using the \u2018scale vs depth\u2019 graph in the Mozilla Learning plan as a framework, we see three main audiences:<\/p>\n<ul>\n<li><strong>1.4 billion Facebook users. <\/strong>Or, whatever metric you use to count <em>active<\/em> people on the internet. We can reach <em>some percentage of these people<\/em> with software or marketing that invite people to \u2018read | write | participate\u2019. We probably won\u2019t get them to want to \u2018learn\u2019 in an explicit way. They will learn by doing. Which is fine. <a href=\"https:\/\/webmaker.org\/\">Webmaker<\/a> and <a href=\"https:\/\/www.mozilla.org\/en-US\/privacy\/tips\/\">SmartOn<\/a> currently focus on this group.<\/li>\n<\/ul>\n<ul>\n<li><strong>People who actively want to grow their web literacy and skills. <\/strong>These are people interested enough in skills or technology or Mozilla that they will choose to participate in an explicit learning activity. They include everyone from young people in afterschool programs to web developers who might be interested in taking a course with Mozilla. <a href=\"http:\/\/teach.mozilla.org\">Mozilla Clubs<\/a>, <a href=\"http:\/\/hivelearningnetworks.org\/\">Hive<\/a> and <a href=\"https:\/\/developer.mozilla.org\/en-US\/Learn\">MDN\u2019s nascent learning program<\/a> currently focus on this group.<\/li>\n<\/ul>\n<ul>\n<li><strong>People who want to hone their skills *and* have an impact on the world. <\/strong>These are people who already understand the web and technology at some level, but want to get better. They are also interested in doing something good for the web, the world or both. They include everyone from an educator wanting to create digital curriculum to a developer who wants to make the world of news or science better. <a href=\"http:\/\/hivelearningnetworks.org\/\">Hive<\/a>, <a href=\"https:\/\/wiki.mozilla.org\/ReMo\">ReMo<\/a> and our community-based fellowships currently serve these people.<\/li>\n<\/ul>\n<p>A big part of the strategy process is getting clear on these audiences. From there we can start to ask questions like: who can Mozilla best serve?; where can we have the most impact?; can people in one group serve or support people in another? Once we have the answers to these questions we can decide where to place our biggest bets (we need to do this!). And we can start raising more money to support our ambitious plans.<\/p>\n<h5><strong>Q4. What is a \u2018strategy\u2019 useful for?<\/strong><\/h5>\n<p>We want to accomplish a few things as a result of this process. <em>A.<\/em> A way to clearly communicate the \u2018what and why\u2019 of Mozilla\u2019s learning and leadership efforts. <em>B.<\/em> A framework for designing new programs, adjusting program designs and fundraising for program growth. <em>C.<\/em> Common approaches and platforms we can use across programs. These things are important if we want Mozilla to stay in learning and leadership for the long haul, which we do.<\/p>\n<h5><strong>Q5. What do you mean by \u2018common approaches\u2019?<\/strong><\/h5>\n<p>There are a number of places where we do similar work in different ways. For example, Mozilla Clubs, Hive, Mozilla Developer Network, Open News and Mozilla Science Lab are all working on curriculum but do not yet have a shared curriculum model or repository. Similarly, Mozilla runs four fellowship programs but does not have a shared definition of a \u2018Mozilla Fellow\u2019. Common approaches could help here.<\/p>\n<h5><strong>Q6. Are you developing a new program for Mozilla?<\/strong><\/h5>\n<p>That\u2019s not our goal. We like most of the work we\u2019re doing now. As outlined in the 2015 Mozilla Learning Plan, our aim is to keep building on the strongest elements of our work and then connect these elements where it makes sense. We may modify, add or cut program elements in the future, but that\u2019s not our main focus.<\/p>\n<h5><strong>Q7. Are you set on the \u2018Mozilla Academy\u2019 name?<\/strong><\/h5>\n<p>It\u2019s pretty unlikely that we will use that name. Many people hate it. However, we needed a moniker to use during the strategy process. For better or for worse, that\u2019s the one we chose.<\/p>\n<h5><strong>Q8. What\u2019s the timing for all of this?<\/strong><\/h5>\n<p>We will have a basic alignment framework around \u2018purpose, process and poetry\u2019 by the end of June. We\u2019ll work with the team at the Mozilla All Hands in Whistler. We will develop specific program designs, engage in a\u00a0 broad conversation and run experiments. By October, we will have an updated version of the <a href=\"https:\/\/wiki.mozilla.org\/Learning\/2015\">Mozilla Learning plan<\/a>, which will lay out our work for 2016+.<br \/>\n\u2014<br \/>\n<span class=\"author-g-7mhgothepg81x82u\">As indicated above, the aim of this post is to give a process update. There is much more info on the process, who\u2019s running it and what all the pieces are in the <a href=\"https:\/\/wiki.mozilla.org\/Learning\/Strategy\">Mozilla Learning strategy wiki<\/a> FAQ. The wiki also has info on how to get involved. <\/span><span class=\"\">If you have additional questions, ask them here. I\u2019ll respond to the comments and also add my answers to the wiki.<\/span><br \/>\n<span class=\"author-g-7mhgothepg81x82u\">In terms of substance, I\u2019m planning a number of posts in coming weeks on topics like the essence of web literacy, who our audiences are and how we think about learning. People leading Mozilla Academy working groups will also be posting on substantive topics like our evolving thinking around the web literacy map and fellows programs. And, of course, the wiki will be growing with substantive strategy documents covering many of the topics above.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of MoFo\u2019s main goals for 2015 is to come up with an ambitious learning and community strategy. The codename for this is \u2018Mozilla Academy\u2019. As a way to get the process rolling, I wrote a long post in March &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/foundation-archive\/mozilla-learning\/mozilla-academy-strategy-update-2\/\">Continue reading<\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378228],"tags":[379557],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/13553"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/comments?post=13553"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/13553\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/media?parent=13553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/categories?post=13553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/tags?post=13553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}