L10n provided outstanding support for this campaign, and the importance of high quality translation is reflected in our results. Now is a good time to check in to see if our efforts have paid off. We recently reached a milestone in the campaign: $1.75 million USD raised, though we still have a few days left until the campaign ends on December 31st. Analysis of the country-by-country giving trends compared to the 2013 year-end campaign revealed some exciting numbers:<\/p>\n
- \n
- The number of countries with total giving of at least $1000 increased.<\/strong> In 2013, Mozilla raised $1000 or more in 36 countries; this year donations from each of 49 countries totaled more than $1000 so far. That\u2019s a 36% increase.<\/li>\n
- Overall, giving has increased in 140 of 176 countries and territories (80% of all locales).<\/strong>
\nGiving at least doubled<\/em> in 42 countries compared to 2013. Some of the most notable gains were in:<\/p>\n- \n
- Argentina (increased 251.64% from $489 to $1,720)<\/li>\n
- Chile (increased 136.58% from $554 to $1,311)<\/li>\n
- Colombia (increased 489.13% from $173 to $1,019)<\/li>\n
- Czech Republic (increased 103.92% from $970 to $1,978)<\/li>\n
- Hong Kong\u00a0 (increased 161.28% from $1,311 in 2013 to $3,425 in 2014)<\/li>\n
- Mexico (increased 180.87% from $1,632 to $4,582)<\/li>\n
- Russia (increased 125.30% from $2,645 to $ 5,958)<\/li>\n
- Singapore (increased\u00a0 378.15% from $563 to $2,692)<\/li>\n
- Spain (increased 120.44% from $4,153 to $9,156)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
The big gains in Spanish-speaking locales are no doubt thanks to our addition of Spanish localization this year.<\/p>\n
While the ratio of US to non-US giving has inched closer to 50\/50, we are still far from the 55% non-US \/ 45% US goal we set before the campaign began. Here’s where we stand:<\/p>\n
![\"\"](\"http:\/\/mozfundraising.wpengine.com\/wp-content\/uploads\/2014\/12\/blog_chart.png\")
<\/a>Donations from outside the United States have grown a whopping 47% so far this year over 2013, with several more days of fundraising to go. <\/strong>Given all the positive gains in donations from outside the US, why didn\u2019t the U.S.-to-non-U.S. ratio shift more? The answer lies in our testing strategy. We spent a good deal of time and resources testing and optimizing performance on the donation form and snippet. In some cases we improved conversion by as much as 4x (increasing from 5% conversion to nearly 20% conversion).<\/p>\nWe optimized the French, German, Portuguese, and Spanish versions through testing, and there were significant performance gains there (more on this in a future blog post). However, because we have a relatively small team, and because roughly half of donations come from English-speaking locales, we focused more of our optimization efforts on the EN donation form and on the EN snippet. As a result of that work, the gains for EN were bigger.<\/p>\n
In short: We achieved significant gains in localized giving and we should be very happy with the results. However, we saw even bigger<\/em> gains in EN optimization, including the U.S.. Optimizing the form greatly increased donation completion rates and increased overall revenue for the campaign significantly.<\/p>\n
We now know for certain we have a big opportunity to improve conversion rates for many locales, and we are only limited by our systems and resources.<\/strong><\/p>\n
Scaling up our optimization work across many countries and languages exponentially increases the complexity of our work, but we must find a way to do it. Our mission is global, and Mozilla is committed to reach its community of supporters where they are.<\/p>\n
To see a country-by-country accounting of donor totals, see the “Donors by Country” chart on the main page of fundraising.mozilla.org<\/a> and click on “Show Other”.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
Mozilla is a global organization, we will always work to improve the donor experience for everyone, no matter where they might be on the planet. Last year 58.5% of total donations came from inside the United States, and 41.5% of … Continue reading<\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[327515],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/582"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/tags?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Overall, giving has increased in 140 of 176 countries and territories (80% of all locales).<\/strong>