{"id":625,"date":"2014-12-31T14:41:32","date_gmt":"2014-12-31T19:41:32","guid":{"rendered":"http:\/\/mozfundraising.wpengine.com\/?p=625"},"modified":"2019-02-27T07:37:27","modified_gmt":"2019-02-27T15:37:27","slug":"the-un-dramatic-conclusion-donation-form-footer-experiments","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/foundation-archive\/fundraising\/the-un-dramatic-conclusion-donation-form-footer-experiments\/","title":{"rendered":"The un-Dramatic Conclusion: Donation Form Footer Experiments"},"content":{"rendered":"

In a previous post<\/a>, I shared early test results of adding a small text link for our bitcoin donation page<\/a> to the footer of our primary donation form. Results at that time showed a slight but statistically significant decrease in revenue per visitor from the page that included\u00a0 the link. The post generated a lively discussion in the comments and also on Reddit<\/a>.<\/p>\n

Now, for an update.<\/p>\n

We conducted a much longer round of tests from December 9 – December 15. In addition to the “Donate with Bitcoin” version, we tested other text in the footer of our standard donation form<\/a>. The variants we chose were driven by customer demand as measured by emails from the “Send us an email” prompt at the bottom of our form. We get a high number of requests for Mozilla’s mailing address to send a gift by check, and a smaller number of requests to accept bitcoin. Other necessary text is there also, including a link to our FAQ and a statement about our non-profit IRS status.<\/p>\n

Here are the variations we tested:<\/strong><\/p>\n

\"Footer<\/a><\/p>\n

Results<\/h5>\n

Anticlimactically, there were no clear winners or losers. The difference in revenue per visitor between the standard form and any of these variations was insignificant.<\/p>\n

We decided in the interest of customer service to add “Other ways to give: Bitcoin | Check” to the footer.<\/p>\n

To view the complete test results in a table, you can click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a previous post, I shared early test results of adding a small text link for our bitcoin donation page to the footer of our primary donation form. Results at that time showed a slight but statistically significant decrease in … Continue reading<\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[327515],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/625"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/posts\/625\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/foundation-archive\/wp-json\/wp\/v2\/tags?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}