{"id":688,"date":"2015-10-13T13:59:18","date_gmt":"2015-10-13T20:59:18","guid":{"rendered":"http:\/\/mozfundraising.wpengine.com\/?p=688"},"modified":"2019-02-27T07:44:14","modified_gmt":"2019-02-27T15:44:14","slug":"eoy-fundraising-preview-getting-ready","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/foundation-archive\/fundraising\/eoy-fundraising-preview-getting-ready\/","title":{"rendered":"EOY Fundraising Preview: Getting Ready"},"content":{"rendered":"

\u201cWe’ve always felt people should be in control of their online lives, not kept in the dark. We want the tools we build \u2014 like Firefox \u2014 to respect people, to care about their security and to protect their privacy. That’s why I chose to make Mozilla a non-profit. An open, accessible Web matters more than maximizing shareholder value.\u201d — Mitchell Baker, Executive Chairwoman, Mozilla<\/p><\/blockquote>\n

As a non-profit, the Mozilla Foundation relies on the generosity of individuals who donate, along with major grant partners, to fund the majority of its global initiatives. Over the past three years we\u2019ve made online fundraising a priority — and in response nearly 400,000 individuals from 170+ countries have donated to Mozilla, each person giving on average $9 US.<\/p>\n

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Enthusiasm for Mozilla\u2019s fundraising campaigns has also followed a similar up-and-to-the-right growth trajectory. There\u2019s more interest and curiosity<\/a> \u00a0and less trepidation about asking the public to support our work \u00a0than when our first fundraising campaign launched over three years ago. More Mozillians know that our non-profit nature is the foundation of our global good work, mission, and Manifesto — our \u201cMozilla story\u201d. Firefox users and others who donate are committing an act of love for our products as well as our mission.<\/p>\n

Last year was our most successful year<\/a> for online giving. Mozilla raised $3.6 million, attributed mostly to agile testing and donation flow optimization during the end-of-year (EOY) campaign. The fundraising team improved donation conversion from 5.5% in 2013 to 25% in 2014.<\/b> (These are exceptional results in the online fundraising world. Many non-profits are happy with 10% conversion on a donation form.)<\/p>\n

What we have learned informs our planning for 2015. Testing and optimization are helping us to navigate our biggest opportunities:<\/p>\n